A comprehensive breakdown of how Pakistan's leading electronics retailer leveraged four Google Ads campaign types—Display, Video, Demand Gen, and Performance Max—to generate 24.3M impressions, 35,800 direction requests, and 25.1K WhatsApp contacts during Annual Sale 2025.
Japan Electronics, one of Pakistan's most trusted consumer electronics retailers, executed a sophisticated omnichannel Google Ads campaign for their Annual Sale 2025 (November 10 - December 29, 2025). This store-only sale campaign featured celebrity brand ambassador Humayun Saeed and achieved exceptional results across multiple touchpoints.
Campaign Objective: Drive maximum physical footfall to Japan Electronics stores across Pakistan (Rawalpindi, Islamabad, Gujranwala, Kamra, Wah, DHA) during the year's biggest sale event.
The campaign leveraged a comprehensive four-channel Google Ads strategy with a total investment of PKR 4.22M, combining awareness-focused campaigns (Display, Video) with performance-driven channels (Demand Gen, Performance Max) to create a complete marketing funnel that guided customers from first impression to store visit. The campaign generated an astounding 35,800 store direction requests and 25.1K WhatsApp contacts.
| Campaign Type | Impressions | Engagements | Cost (PKR) | Key Conversions |
|---|---|---|---|---|
| Display (GDN) | 3,090,000 | 8,420 clicks | 246,000 | Avg CPC: ₨29.25 |
| Video (YouTube) | 3,710,000 | 1.45M views | 1,220,000 | View Rate: 39.13% |
| Demand Gen | 8,500,000 | 124K views | 734,000 | 29,900 actions |
| Performance Max (Store Goals) | 700,000 | 35.8K directions | 1,650,000 | 35,800 dir. checks |
| TOTAL | 24,300,000 | 1.59M+ | 4,220,000 | 25.1K WhatsApp |
Note: Performance Max campaign drove 35,800 direction requests to stores, with 35,800 direct location direction requests. Campaign also generated 25.1K WhatsApp contacts across all channels.
Investment: PKR 246K (6% of total budget)
Objective: Brand awareness and broad reach across Pakistan's digital ecosystem
Investment: PKR 1.22M (29% of total budget)
Objective: Storytelling with Humayun Saeed to drive brand affinity and consideration
Investment: PKR 734K (17% of total budget)
Objective: Performance-driven conversions across Google's visual inventory
Investment: PKR 1.65M (39% of total budget)
Objective: Maximize store visits using AI-powered automation
These four channels worked together to create a complete customer journey:
Japan Electronics employed sophisticated location-based targeting to maximize relevance and ROI across their multi-city presence:
Strategic budget distribution based on campaign objectives and expected ROI:
Performance Max automation delivered 49% of conversions at only 9% of budget—proving the power of machine learning.
Humayun Saeed partnership achieved 39.13% view rate—3x industry benchmarks—driving massive brand recall.
Four channels working in harmony created complete customer journey from awareness to store visit.
35.8K direction checks prove the power of location-based optimization and local intent capture.
25.1K WhatsApp contacts show successful omnichannel approach connecting digital ads to direct messaging.
November-December window captured year-end shopping season and winter appliance demand peak.
The decision to run a store-only campaign (no e-commerce) provided unique benefits:
The campaign tracked multiple conversion actions aligned with the store-visit objective:
Used data-driven attribution to credit each touchpoint based on its contribution to conversion. This revealed:
Campaign Investment: PKR 4,220,000
Store Direction Checks: 35,800 times
Direct Direction Requests: 35,800
WhatsApp Contacts: 25,100
Total Impressions: 16M across all channels
| Channel | Budget Share | Key Achievement | Efficiency |
|---|---|---|---|
| Performance Max | 39% | 35.8K direction checks | Dominant local impact ⭐⭐⭐ |
| Video (YouTube) | 29% | 39.13% view rate | 3x industry average ⭐⭐ |
| Demand Gen | 17% | 29.9K actions | Strong performance ⭐⭐ |
| Display | 6% | 3.09M impressions | Efficient awareness ⭐ |
Given PMAX delivered 35.8K direction checks at 39% of budget, maintain this allocation to continue dominating local discovery.
Complement PMAX with dedicated Search campaigns for:
Create quarterly campaigns with Humayun Saeed:
Beyond Humayun Saeed, partner with:
Japan Electronics' Annual Sale 2025 Google Ads campaign represents a masterclass in omnichannel digital marketing for retail. The strategic combination of awareness-focused channels (Display, Video) with performance-driven campaigns (Demand Gen, Performance Max) created a complete marketing ecosystem that guided customers from first impression to store visit.
The standout achievement was the Performance Max for Store Goals campaign, which leveraged Google's AI automation to deliver an astounding 35.8K direction checks—proving that when properly configured with quality assets and audience signals, PMAX can deliver unprecedented local discovery and store traffic.
The Video campaign demonstrated exceptional creative quality and celebrity power, achieving a remarkable 39.13% view rate—three times the industry average. This proves that Humayun Saeed's endorsement created powerful emotional connection and brand recall that fueled downstream conversions across all channels.
The WhatsApp integration proved its worth with 25.1K direct conversations, showing that modern retail success requires seamless omnichannel experiences that meet customers on their preferred platforms.
Final Results at a Glance:
This campaign validates that when digital marketing strategy perfectly aligns with business objectives, customer preferences, and local market dynamics—supported by cutting-edge tools like Performance Max and compelling creative featuring trusted personalities—exceptional, measurable results are achievable even in competitive retail categories.
Japan Electronics has established a proven playbook for Google Ads success that can be scaled, optimized, and replicated across future campaigns to maintain market leadership in Pakistan's consumer electronics retail sector.
Let us create a data-driven, performance-focused Google Ads strategy that delivers exceptional ROI and measurable business growth for your brand.
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