Performance marketing agency · Manchester, UK

Turn ad spend into predictable revenue.

We don't do everything. We do paid ads — perfectly. Full-funnel campaigns across Google, Meta, TikTok, Snapchat, YouTube and LinkedIn, run hands-on by the founders and built for ROI, not vanity metrics.

Badar MunirAli Raza★★★★★ Rated five stars on Google
Every account run by the founders
Client results01 / 05
Pakistan (6 cities) · Meta + TikTok + Snapchat
14,708Leads generated
PKR 98–461Cost per result
Read the case study
£7.7M+Ad spend managed across our founders' careers
70%Avg. CPA / CPL reduction across case studies
6Ad channels mastered
5Markets, 3 continents

Our approach in 40 seconds

Why we only do paid ads.

Most agencies do a little of everything. We picked one thing and built a system around it: six channels, one optimisation core, and every pound reported.

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What "perfectly" means

Standards you can hold us to.

"Perfectly" isn't a slogan we hide behind. It's six things we do on every account, every week.

Tracking before spend

We check conversion tracking is right before a single pound goes out.

Weekly optimisation

Every account is reviewed and improved every week, not every month.

A founder on every account

Ali or Badar runs your campaigns. No hand-off to juniors.

Reply within one working day

Questions answered quickly, by the person running your account.

You own everything

Every ad account, pixel and dataset stays in your name from day one.

30-day fit guarantee

No visible improvement in 30 days? Walk away and keep everything we built.

What we do

One performance partner. Every paid channel.

Six ad platforms plus app growth, one system, one source of truth for what's working, so your spend compounds instead of scattering.

Google Ads Management

Search, Performance Max, Shopping, Display and YouTube campaigns that put your budget where people are ready to buy, optimised every week by a certified specialist.

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Meta Ads (Facebook & Instagram)

Creative testing, audience strategy, Conversions API tracking and WhatsApp funnels. Facebook and Instagram advertising built to drive revenue, not just reach.

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TikTok Ads Management

Spark Ads, UGC-style creative and full-funnel campaigns that turn TikTok attention into measurable revenue, managed to cost per acquisition rather than views.

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Snapchat Ads Management

Snap, Story, Collection and AR Lens campaigns, run with the same tracking and optimisation discipline as every account we manage.

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YouTube Ads Management

Skippable in-stream, in-feed and Shorts campaigns, planned, structured and measured from first view to tracked conversion.

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LinkedIn Ads Management

Job title, company and account-based targeting, Lead Gen Forms and clean conversion tracking, managed to cost per qualified lead rather than clicks.

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App Marketing & Growth

Google App campaigns, Apple Ads, Meta and TikTok, run against the events that matter inside your app and reported through your attribution partner.

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Paid Social Advertising

Facebook, Instagram, TikTok, Snapchat and LinkedIn run together, with shared tracking, one creative testing engine and budget moved weekly to whatever is converting.

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Performance Marketing & CRO

Full-funnel strategy, landing pages, conversion rate optimisation and tracking that make every paid channel work harder, with one source of truth for what's working.

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Brands our agency and founders have grown

Where we work

Five markets, three continents, one system.

How we localise by market →

How we work

Brief to breakthrough in four.

01

Audit

A full account audit, tracking review and a map of your customers and funnel. We learn before we spend.

02

Strategy

Channel mix, account structure, creative briefs and a live dashboard, ready from day one.

03

Launch

Test, measure, scale what works and cut what doesn't. Optimised every week.

04

Scale

New locations, fresh creative and more of the funnel, with clear reporting throughout.

Try it yourself

What would a 70% lower CPL do for you?

Across our documented case studies, cost per lead fell by an average of 70%. Drag the sliders to see what that means for your pipeline.

100Leads / month now
333With a 70% lower CPL

+233 extra leads every month, from the same budget.

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Illustrative estimate based on the average across our case studies. Your audit shows the real number.

Who runs your account

Founder-led. Specialist-run.

No hand-offs to juniors. The two co-founders build, run and optimise every account.

Badar Munir

Badar Munir

Director & Co-founder

Manchester-based performance marketer with 5+ years across Google Ads, Meta, TikTok and Microsoft Advertising, and more than £4M in ad spend managed across UK, Pakistani and Gulf accounts. Results on the record include a 36.88 ROAS for a national food brand, a 75% cut in cost per lead in real estate and 300+ leads a month for a property developer. Badar holds an MSc in Digital Marketing from the University of Salford and current Google, Microsoft and HubSpot certifications. He builds the measurement and account structure behind every Digital Genix client: full-funnel strategy, audience segmentation and GA4 and Tag Manager conversion tracking.

  • MSc Digital Marketing, University of Salford
  • Google Ads Search, Display & Video certified; Microsoft Advertising Certified Professional; HubSpot certified
  • 5+ years in paid media, £4M+ ad spend managed
  • 36.88 ROAS · 75% CPL reduction · 300+ leads/month
Ali Raza

Ali Raza

CEO & Co-founder

Data-driven paid advertising strategist with 7+ years helping B2B and B2C brands scale through performance marketing. Ali is a Meta Certified Creative Strategy Professional and Google Ads certified, with over $5M in managed ad spend across five markets. No vanity metrics. His focus is conversion-led strategy, performance tracking and scalable systems that produce leads, sales and long-term growth.

  • Meta Certified Creative Strategy Professional
  • Google Ads certified
  • $5M+ managed ad spend across 5 markets
  • 7+ years in paid media for B2B and B2C brands

★★★★★ on Google

What clients say about us.

“Digital Genix Solutions has been an excellent paid media partner for us. Highly professional, proactive and results-driven — from strategy to execution they consistently deliver and optimize with great attention to detail. The results speak for themselves.”

Usman Abbasi
Lumino Studios

“The most professional marketing team, led by Ali, which delivers according to requirements — they listen and create innovative content. Highly recommend for any business needing a dedicated, honest marketing team.”

Jawad Haider
CEO & Founder, Le Lotus Clinique

“Genix Solutions did a great job with our Google Ads. The team was easy to work with, communication was smooth, and we saw real improvement in results. Special thanks to Ali Raza for his support and guidance. Highly recommended.”

Waseem Abbas
Google Ads client

“We highly recommend Digital Genix Solutions! CEO Mr Ali Raza and his team helped our solar company increase quality leads and improve our online presence.”

Zain Israr
Solar company

“Extremely professional. Very creative and very hard working. Aley is highly skilled and works very efficiently with complete sincerity. His work ethics are superb. Highly recommended!”

Rabia Majid
Afzal Corporation

“Always recommended! A team that consistently delivers and is a genuine pleasure to work with.”

Zeeru
Co-founder, Lumino Studios

Instagram

Follow the work as it happens.

Results, teardowns and the occasional behind-the-scenes from the team, on Instagram.

@digitalgenixsolutions →
@digitalgenixsolutionsMeet the team, see the results we post and follow the teardowns. Opens Instagram.Follow →

FAQ

Questions, answered straight.

Still unsure? Book a free audit and we'll answer everything specific to your account.

What does a performance marketing agency do?

We plan, run and optimise paid advertising, such as Google, Meta, TikTok, Snapchat, YouTube and LinkedIn ads, and manage it to measurable outcomes like leads, sales and return on ad spend rather than impressions or clicks.

Do you only do paid ads?

Yes. We don't do SEO, web design or social media management. We do paid ads, and we run them properly. Creative for ads is available as an add-on, produced with our partner studio.

How much does it cost?

Management starts at £650 a month for one channel, with ad spend paid directly by you to the platforms. Full UK pricing is published on our pricing page.

Who runs my account?

One of our two co-founders, Badar Munir or Ali Raza. They build, run and optimise every account themselves.

Is there a contract?

No long contract. We work rolling monthly with 30 days' notice, and your first 30 days are covered by our fit guarantee.

How are you different from other PPC agencies?

Three things. We only do paid ads, so all our time goes into making them work. The two founders run every account themselves, with no hand-off to juniors. And our fees are published, flat and rolling monthly, with ad accounts that always stay in your name.

How quickly will I see results?

Most accounts show clear movement within 30 to 60 days, once tracking is fixed and the new campaign structure has enough data. Our 30-day fit guarantee means you can walk away and keep the work if you see no improvement in the first month.

Do you work outside the UK?

Yes. We run campaigns for clients in the UK, USA, Canada, the UAE and Pakistan. Pakistani businesses can visit digitalgenixsolutions.pk for local pricing in rupees.

Free · limited spots each week

Get a free ad account audit.

We'll show you exactly where your budget is leaking, and the three fastest fixes. No fluff, no obligation.

No sales team here. An experienced member of the team reads every enquiry and gets back to you within one working day.

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