SamuraiRestaurants & F&B · Pakistan (Islamabad)
Building a new Islamabad restaurant's name from opening week, for Samurai
01 · The challenge
Samurai is a new Chinese restaurant in Islamabad, and we ran its Meta ads from the opening in June 2026 until the contract finished in November. A new restaurant has one job on social media first: make enough people in the city know it exists, then keep giving them a reason to come in.
02 · What we did
- 01
The opening campaign went live on 10 June and led with the brand's own content, reaching 216,894 people in Islamabad at Rs 47.69 per thousand.
- 02
Creator content supported the brand's own ads rather than leading them, bought on completed views: 242,601 ThruPlays at Rs 0.79 in June, then 66,578 at Rs 0.27 in September.
- 03
A traffic campaign from 13 June sent 36,031 people to the Instagram profile at Rs 3.09 each, so they could keep seeing the menu and offers.
- 04
A 20% off offer reached 466,446 people, awareness pushes in July and September reached 470,656 and 309,231, and a bowl deal through October reached 363,278.
- 05
Two autumn engagement campaigns brought 11,077 and 6,946 interactions at Rs 1.21 and Rs 1.52, with account reviews twice a week throughout.
03 · The results
The owners reported a really good response at the restaurant to the launch campaigns and the ones that followed
The opening campaign reached 216,894 people at Rs 47.69 per thousand
The Instagram campaign added 36,031 profile visits at Rs 3.09
Creator content cost as little as Rs 0.27 per completed view
04 · From the dashboards
The numbers, where they came from.
Screenshots from our Ads Manager, GA4 and Meta benchmark reports for Samurai. Click any one to see it full size.
Taken from the live account at the time. Account and campaign names may be shortened and some figures are rounded in the write-up above.
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