Google Ads · PPC

Google Ads management that lowers cost per lead.

Search, Performance Max, Shopping, Display and YouTube — intent-based campaigns that put your budget exactly where it converts, optimized every week.

Overview

Google is where high-intent demand lives — and where undisciplined accounts quietly burn budget. As a dedicated Google Ads and PPC team working across the UK, Europe, USA and Canada, we build accounts that capture intent profitably: clean structure, value-based smart bidding, relentless query mining and conversion tracking you can actually trust.

The proof is in the accounts. We cut Super Storage UK's cost per lead by 71% (£161 to £47). We took a UK local SMB from £106 to £32 per lead while cutting spend 62%. We delivered 1,750 Canadian insurance leads at $20.45 each, and 380 UAE B2B leads at AED 21 in the region's most expensive search market. Same discipline, different markets.

You get a certified specialist running your account — co-founders Ali Raza and Badar Munir stay hands-on — not a junior on autopilot.

Results on the record

What this service has delivered.

Every row links to the full case study — challenge, strategy and results, straight from the ad account.

ClientMarketIndustryHeadline resultDetail
Super Storage United KingdomSelf-storage · Local services -71% cost per lead £161 → £47 · 343 leads from £16.2K
UK Local SMB (confidential) United KingdomLocal services · Lead generation -70% cost per lead £106 → £32 · spend down 62%
Insurance4U CanadaInsurance 1,750 qualified leads $20.45 cost per conversion
AIG Corporate Services UAEProfessional Services · B2B 380 qualified leads AED 21 CPA · 5.73% conversion rate
West of Brickell Homes USA (Miami)Real Estate Closed-loop ad click → crm attribution Zoho CRM + GCLID enhanced conversions
Japan Electronics Pakistan (nationwide)Consumer Electronics · E-commerce 111,667 qualified leads PKR 119 cost per lead

What's included

What we do for you.

Search campaigns

Tightly themed, intent-based Search built around real buyer queries and Quality Score — with rigorous negative-keyword sculpting.

Performance Max & Demand Gen

AI-driven reach across Search, Display, YouTube, Gmail and Maps, with asset groups that actually feed the algorithm.

Shopping & feeds

Feed optimization, priority structures and margin-aware bidding that scale e-commerce ROAS.

YouTube advertising

Full-funnel video from awareness to remarketing on the world's second-largest search engine.

Conversion tracking

GA4, Google Tag Manager, enhanced conversions and offline/CRM imports — like the GCLID-to-Zoho closed loop we built for West of Brickell Homes — so bids chase revenue, not clicks.

Weekly optimization

Bids, budgets, queries and ad copy reviewed every week against your CPA and ROAS targets.

How we work

Brief to breakthrough in four.

01

Audit

Deep account audit, tracking review, ICP and funnel mapping. We learn before we spend.

02

Strategy

Channel mix, account structure, creative briefs and dashboards. Day-1 ready.

03

Launch

Test, measure, scale winners, kill losers. Weekly optimizations.

04

Scale

Geo-expand, creative refresh and full-funnel layering — with transparent reporting.

Who runs it

Hands-on founders, not a hand-off.

Your account is built and optimized by co-founders Ali Raza (CEO, paid ads specialist) and Badar Munir (Performance Marketing Lead — Google & Microsoft certified, MSc Digital Marketing, University of Salford). Meet the team →

Team members reviewing a campaign plan together

FAQ

Questions, answered straight.

Still unsure? Book a free audit and we'll answer everything specific to your account.

How quickly will Google Ads results improve?

Most accounts see meaningful CPL or ROAS movement within the first 30–60 days as the restructure and smart bidding settle. Super Storage UK went from £161 to £47 per lead once the rebuild took hold.

Do you work with small budgets?

Yes — one of our best results is a UK local SMB where we cut spend 62% and still grew leads 27%. Spend efficiency, not size, is what we optimize.

Is conversion tracking included?

Always. Clean GA4/GTM, enhanced conversions and CRM/offline imports are part of every engagement — we've built closed-loop tracking down to CRM deal stages.

Do you manage international campaigns?

Yes. We run Google Ads in the UK, Europe, USA, Canada, UAE and Pakistan, including multilingual campaigns in English, French, German, Spanish and Italian.

Are you a PPC agency or just Google Ads?

Both — PPC is exactly what we do on Google. Search, PMax, Shopping and YouTube managed as one accountable system by a certified specialist.

Free — limited spots

Get a free ad account audit.

We'll show you exactly where your budget is leaking — and the three fastest fixes. No fluff, no obligation.