Google Ads · PPC

Google Ads management that lowers your cost per lead.

Search, Performance Max, Shopping, Display and YouTube campaigns that put your budget where people are ready to buy, optimised every week by a certified specialist.

Overview

Google is where high-intent demand lives, and where badly run accounts quietly burn budget. As a PPC agency that only does paid ads, we build Google Ads accounts that capture that intent profitably: clean structure, value-based smart bidding, weekly search term mining and conversion tracking you can trust.

The proof is in the accounts. For our clients we took a UK local business from £106 to £32 per lead while cutting spend by 62%, delivered 1,750 Canadian insurance leads at $20.45 each, and won 380 UAE B2B leads at AED 21 in one of the region's most expensive search markets. Before Digital Genix, co-founder Ali Raza cut Super Storage UK's cost per lead by 71%, from £161 to £47, with the same approach.

Your account is run by a certified specialist. Co-founders Ali Raza and Badar Munir stay hands-on every week, so there's no junior account manager running it on autopilot.

Get a free audit →Chat on WhatsApp

Results on the record

What this service has delivered.

Every row links to the full case study: challenge, strategy and results, straight from the ad account.

Client	Market	Industry	Headline result	Detail
Super StorageFounder · Ali · Before Digital Genix	United Kingdom	Self-storage · Local services	-71% cost per lead	£161 → £47 · 343 leads from £16.2K
UK Local Business (confidential)Client	United Kingdom	Local services · Lead generation	-70% cost per lead	£106 → £32 · spend down 62%
Insurance4UClient	Canada	Insurance	1,750 qualified leads	$20.45 cost per conversion
AIG Corporate ServicesClient	UAE	Professional Services · B2B	380 qualified leads	AED 21 CPA · 5.73% conversion rate
West of Brickell HomesClient	USA (Miami)	Real Estate	Closed-loop ad click → crm attribution	Zoho CRM + GCLID enhanced conversions
Japan ElectronicsClient	Pakistan (nationwide)	Consumer Electronics · E-commerce	111,667 qualified leads	PKR 119 cost per lead

What's included

What we do for you.

Search campaigns

Tightly themed Search campaigns built around real buyer queries and Quality Score, with careful negative keyword management.

Performance Max & Demand Gen

Reach across Search, Display, YouTube, Gmail and Maps, with asset groups and signals that give the algorithm something useful to learn from.

Shopping & product feeds

Feed optimisation, priority structures and margin-aware bidding that scale e-commerce ROAS.

YouTube advertising

Video campaigns from awareness to remarketing, measured on the same conversions as your Search campaigns.

Conversion tracking

GA4, Google Tag Manager, enhanced conversions and offline CRM imports, like the GCLID-to-Zoho loop we built for West of Brickell Homes, so bids follow revenue rather than clicks.

Weekly optimisation

Bids, budgets, search terms and ad copy reviewed every week against your CPA and ROAS targets.

How we work

Brief to breakthrough in four.

Audit

A full account audit, tracking review and a map of your customers and funnel. We learn before we spend.

Strategy

Channel mix, account structure, creative briefs and a live dashboard, ready from day one.

Launch

Test, measure, scale what works and cut what doesn't. Optimised every week.

Scale

New locations, fresh creative and more of the funnel, with clear reporting throughout.

Who runs it

Hands-on founders, not a hand-off.

Your account is built and optimised by co-founders Badar Munir (Director, Google and Microsoft certified, MSc Digital Marketing from the University of Salford) and Ali Raza (co-founder running our Pakistan operations, Meta Certified Creative Strategy Professional). Meet the team →

Your first 30 days

What happens after you say yes.

Days 1–3
Audit and access
We get manager access to your accounts, review every campaign and agree targets for cost per lead or ROAS.
Days 3–7
Tracking fixed first
GA4, Tag Manager, pixels and server-side tracking checked and fixed before any budget is scaled. Included on Growth and above.
Week 2
Rebuilt campaigns live
New structure, audiences and creative tests launched, with your live dashboard switched on.
Weeks 3–4
Optimise and report
Weekly changes to bids, budgets, search terms and creative, then your first report and strategy call.
Day 30
Fit check
No visible improvement? Walk away and keep the audit, tracking and rebuilt campaigns. That is our fit guarantee.

FAQ

Google Ads questions, answered.

Still unsure? Book a free audit and we'll answer everything specific to your account.

How quickly will my Google Ads results improve?

Most accounts show clear movement in cost per lead or ROAS within 30 to 60 days, once the new structure is live and smart bidding has enough conversion data. Before Digital Genix, Ali took Super Storage UK from £161 to £47 per lead after rebuilding the account.

Do you work with small Google Ads budgets?

Yes. For one UK local business we cut monthly spend by 62% and still grew leads by 27%. We recommend at least £1,000 a month in ad spend so Google has enough data to optimise.

How much does it cost?

Lead and sales campaigns start on our Growth package at £1,250 a month for up to two channels. Launch, at £650 a month, covers awareness campaigns on one channel. Above £25,000 a month in ad spend we charge 9% of spend. Ad spend is always separate and paid by you to the platform.

Is conversion tracking included?

Full conversion tracking (GA4, Google Tag Manager, enhanced conversions and CRM imports) is set up on Growth, Scale and Enterprise. We check it before any budget is scaled, because smart bidding is only as good as the data it learns from.

Do you use Performance Max?

Where it fits. Performance Max works well for e-commerce with a clean product feed and for lead generation with reliable conversion data. We run it alongside Search with brand exclusions and search term reviews, so you can see where the money goes.

Do you manage international Google Ads campaigns?

Yes. Alongside the UK we run Google Ads for clients in the USA, Canada, the UAE and Pakistan, localised by market.

Who owns the ad account and the data?

You do. Every ad account, pixel and audience sits in your business's name and you pay the platform directly. We work through manager or partner access, so if you ever leave, everything stays with you.

Is there a minimum contract?

No. Every package is rolling monthly with 30 days' notice. Commit to three months and we waive the £350 setup fee.

Keep exploring

More ways we grow brands.

Meta Ads (Facebook & Instagram)TikTok Ads Management Snapchat Ads Management YouTube Ads Management LinkedIn Ads Management App Marketing & Growth Paid Social Advertising Performance Marketing & CRO All case studies Pricing

Free · limited spots each week

Get a free ad account audit.

We'll show you exactly where your budget is leaking, and the three fastest fixes. No fluff, no obligation.

Book a free audit →Chat on WhatsApp

No sales team here. An experienced member of the team reads every enquiry and gets back to you within one working day.