The challenge
Super Storage's existing Google Ads account was bleeding budget — £161 per lead with limited conversion volume. They needed a structure that converted local storage demand efficiently and predictably.
What we did
- Rebuilt the account from the ground up with clean, location-led campaign architecture.
- Sharpened keyword intent and negative lists to stop wasted spend.
- Aligned landing pages and extensions to local storage search intent.
- Weekly bid and creative optimization toward cost per lead.