Super StorageSelf-storage · Local services · United Kingdom
Cost per lead cut 71%, from £161 to £47, for Super Storage UK
01 · The challenge
Super Storage's Google Ads account was costing £161 per lead with limited conversion volume. They needed a structure that turned local storage demand into enquiries efficiently and predictably.
02 · What Ali did
- 01
Rebuilt the account from the ground up with clean, location-led campaigns.
- 02
Sharpened keyword intent and negative lists to stop wasted spend.
- 03
Aligned landing pages and ad assets to local storage searches.
- 04
Weekly bid and creative optimisation towards cost per lead.
03 · The results
Cost per lead cut 71%, from £161 down to £47
343 leads generated from £16.2K in spend
Conversions roughly tripled versus the prior setup
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