A Manchester PPC agency that only does paid ads.

Badar Munir

Director & Co-founder

Manchester-based performance marketer with 5+ years across Google Ads, Meta, TikTok and Microsoft Advertising, and more than £4M in ad spend managed across UK, Pakistani and Gulf accounts. Results on the record include a 36.88 ROAS for a national food brand, a 75% cut in cost per lead in real estate and 300+ leads a month for a property developer. Badar holds an MSc in Digital Marketing from the University of Salford and current Google, Microsoft and HubSpot certifications. He builds the measurement and account structure behind every Digital Genix client: full-funnel strategy, audience segmentation and GA4 and Tag Manager conversion tracking.

• MSc Digital Marketing, University of Salford
• Google Ads Search, Display & Video certified; Microsoft Advertising Certified Professional; HubSpot certified
• 5+ years in paid media, £4M+ ad spend managed
• 36.88 ROAS · 75% CPL reduction · 300+ leads/month

Ali Raza

CEO & Co-founder

Data-driven paid advertising strategist with 7+ years helping B2B and B2C brands scale through performance marketing. Ali is a Meta Certified Creative Strategy Professional and Google Ads certified, with over $5M in managed ad spend across five markets. No vanity metrics. His focus is conversion-led strategy, performance tracking and scalable systems that produce leads, sales and long-term growth.

• Meta Certified Creative Strategy Professional
• Google Ads certified
• $5M+ managed ad spend across 5 markets
• 7+ years in paid media for B2B and B2C brands