Local services · Lead generation · United Kingdom · Google Ads

70% lower CPL, 27% more leads, 62% less spend in six months

-70% Cost per lead · £106 → £32 · spend down 62%

The challenge

A UK local SMB was overspending on Google Ads for diminishing returns — £106 per lead and rising. They needed more qualified leads without growing the budget.

What we did

  • Audited and restructured the entire Google Ads account around high-intent local search.
  • Eliminated wasted spend with rigorous keyword, match-type and negative management.
  • Tightened ad copy and landing alignment to lift relevance and Quality Score.
  • Weekly optimization toward cost per lead and lead quality.

The results

Cost per lead cut 70%, from £106 to £32

27% increase in total leads

62% reduction in ad spend over six months

Proof that structure — not budget — drives local performance

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More results

Keep reading the record.

Google Ads · Meta Ads · Pakistan (nationwide) 111,667 Qualified leads Japan Electronics · PKR 119 cost per lead Read the full story → Google Ads · United Kingdom -71% Cost per lead Super Storage · £161 → £47 · 343 leads from £16.2K Read the full story → Google Ads · Canada 1,750 Qualified leads Insurance4U · $20.45 cost per conversion Read the full story →

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