Local services · Lead generation · United Kingdom
70% lower cost per lead, 27% more leads and 62% less spend in six months
01 · The challenge
A UK local business was overspending on Google Ads for falling returns, at £106 per lead and rising. They needed more qualified leads without growing the budget.
02 · What we did
- 01
Audited and restructured the whole Google Ads account around high-intent local searches.
- 02
Cut wasted spend with tight keyword, match type and negative keyword management.
- 03
Rewrote ad copy and aligned landing pages to lift relevance and Quality Score.
- 04
Weekly optimisation towards cost per lead and lead quality.
03 · The results
Cost per lead cut 70%, from £106 to £32
27% increase in total leads
62% reduction in ad spend over six months
Proof that structure, not budget, drives local performance
More results
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