LinkedIn Ads · B2B

LinkedIn ads that reach the people who sign off budgets.

Job title, company and account-based targeting, Lead Gen Forms and clean conversion tracking, managed to cost per qualified lead rather than clicks.

Overview

LinkedIn is the one paid channel where you can target by job title, seniority, company and industry with confidence. That precision costs more per click than other networks, so the accounts that work are the ones built tightly around the buyer and measured on qualified pipeline, not form fills.

We run LinkedIn with the same discipline as our Google and Meta accounts: a clear offer for each stage of the buying committee, audiences built from your target account list and firmographics, Lead Gen Forms that pre-fill from the profile, and the Insight Tag and Conversions API feeding real outcomes back into optimisation.

It usually works best alongside Google Search and retargeting on Meta, so the prospects LinkedIn warms up are caught again when they're ready to buy. Co-founders Ali Raza and Badar Munir run the account themselves.

Get a free audit →Chat on WhatsApp

Related B2B work

B2B lead generation on the record.

Our B2B lead generation to date has run on Google. Every row links to the full case study.

Client	Market	Industry	Headline result	Detail
AIG Corporate ServicesClient	UAE	Professional Services · B2B	380 qualified leads	AED 21 CPA · 5.73% conversion rate
Insurance4UClient	Canada	Insurance	1,750 qualified leads	$20.45 cost per conversion
West of Brickell HomesClient	USA (Miami)	Real Estate	Closed-loop ad click → crm attribution	Zoho CRM + GCLID enhanced conversions

What's included

What we do for you.

Audience build

Job title, seniority, function, company size and industry targeting, plus matched audiences from your account and contact lists.

Account-based campaigns

Target account lists run as their own campaigns, with messaging for each stage of the buying committee.

Lead Gen Forms

Pre-filled forms that capture leads without leaving LinkedIn, with qualifying questions so sales get fewer time-wasters.

Creative & formats

Single image, document, video, carousel and thought leader ads, tested against each other on cost per qualified lead.

Insight Tag & CAPI

Insight Tag and Conversions API set up so LinkedIn optimises towards real conversions, including offline CRM outcomes.

Weekly optimisation

Bids, audiences and creative reviewed every week, with reporting on pipeline quality rather than impressions.

How we work

Brief to breakthrough in four.

Audit

A full account audit, tracking review and a map of your customers and funnel. We learn before we spend.

Strategy

Channel mix, account structure, creative briefs and a live dashboard, ready from day one.

Launch

Test, measure, scale what works and cut what doesn't. Optimised every week.

Scale

New locations, fresh creative and more of the funnel, with clear reporting throughout.

Who runs it

Hands-on founders, not a hand-off.

Your account is built and optimised by co-founders Badar Munir (Director, Google and Microsoft certified, MSc Digital Marketing from the University of Salford) and Ali Raza (CEO, Meta Certified Creative Strategy Professional). Meet the team →

Your first 30 days

What happens after you say yes.

Days 1–3
Audit and access
We get manager access to your accounts, review every campaign and agree targets for cost per lead or ROAS.
Days 3–7
Tracking fixed first
GA4, Tag Manager, pixels and server-side tracking checked and fixed before any budget is scaled. Included on Growth and above.
Week 2
Rebuilt campaigns live
New structure, audiences and creative tests launched, with your live dashboard switched on.
Weeks 3–4
Optimise and report
Weekly changes to bids, budgets, search terms and creative, then your first report and strategy call.
Day 30
Fit check
No visible improvement? Walk away and keep the audit, tracking and rebuilt campaigns. That is our fit guarantee.

FAQ

LinkedIn Ads questions, answered.

Still unsure? Book a free audit and we'll answer everything specific to your account.

Is LinkedIn advertising worth it for my business?

If you sell to other businesses and your deal value can carry a higher cost per lead, usually yes. If you sell to consumers, Meta, TikTok and Google are normally better value. Your free audit will give you a straight answer.

Why is LinkedIn more expensive than other channels?

You pay for precision. Reaching a specific job title at a specific company is worth more per click, so we manage LinkedIn to cost per qualified lead and pipeline, not cost per click.

Can you connect LinkedIn leads to our CRM?

Yes. Lead Gen Form data can flow into most CRMs, and CRM outcomes can be sent back through the Conversions API so campaigns optimise towards leads that turn into deals.

What budget do we need for LinkedIn ads?

We recommend at least £1,000 a month in ad spend so there's enough data to optimise. B2B accounts with small target audiences often need a longer test period.

Which LinkedIn ad formats work best?

It depends on the offer. Document ads and Lead Gen Forms tend to work well for guides and demos, while thought leader ads and video help warm up senior audiences. We test formats against each other on cost per qualified lead.

Can you run account-based marketing on LinkedIn?

Yes. We upload your target account list, build campaigns for each stage of the buying committee and report on engagement and pipeline from those accounts.

How much does it cost?

Lead and sales campaigns start on our Growth package at £1,250 a month for up to two channels. Launch, at £650 a month, covers awareness campaigns on one channel. Above £25,000 a month in ad spend we charge 9% of spend. Ad spend is always separate and paid by you to the platform.

Who owns the ad account and the data?

You do. Every ad account, pixel and audience sits in your business's name and you pay the platform directly. We work through manager or partner access, so if you ever leave, everything stays with you.

Keep exploring

More ways we grow brands.

Google Ads Management Meta Ads (Facebook & Instagram)TikTok Ads Management Snapchat Ads Management YouTube Ads Management App Marketing & Growth Paid Social Advertising Performance Marketing & CRO All case studies Pricing

Free · limited spots each week

Get a free ad account audit.

We'll show you exactly where your budget is leaking, and the three fastest fixes. No fluff, no obligation.

Book a free audit →Chat on WhatsApp

No sales team here. An experienced member of the team reads every enquiry and gets back to you within one working day.