Paid social · Meta · TikTok · Snapchat · LinkedIn

Paid social that works as one system, not four channels.

Facebook, Instagram, TikTok, Snapchat and LinkedIn run together, with shared tracking, one creative testing engine and budget moved weekly to whatever is converting.

Overview

Most brands run each social platform in its own silo, with different agencies, different reports and no clear picture of what is working. We run paid social as one system: the same audiences, the same conversion tracking and one creative testing engine feeding every platform.

Our paid social client work includes Le Lotus Aesthetic Clinique (14,708 leads across six cities on Meta, TikTok and Snapchat), LIT (from two branches to five on 25.8M+ impressions) and Rewayat (a measured 189,100 ad-recall lift). Each platform gets its own creative, but the strategy, tracking and reporting are shared.

Weekly, budget moves to the platform that is converting best that week. You get one report that shows cost per result across every channel side by side.

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Results on the record

What our paid social work has delivered.

Every row links to the full case study: challenge, strategy and results, straight from the ad account.

Client	Market	Industry	Headline result	Detail
Le Lotus Aesthetic CliniqueClient	Pakistan (6 cities)	Aesthetics & Healthcare	14,708 leads generated	PKR 98–461 cost per result
LIT RestaurantClient	Pakistan (Multan & beyond)	Restaurants & F&B	2 → 5 branches during partnership	25.8M+ impressions · 7.15M people reached
Rewayat RestaurantClient	Pakistan (Islamabad & Rawalpindi)	Restaurants & F&B	189,100 ad recall lift	4.9M+ reach · 25.8M+ impressions
Boatastic Yacht RentalClient	UAE (Dubai)	Hospitality · Leisure	597 leads in 30 days	179,905 people reached
GinyakiFounder · Badar · Freelance	Pakistan (Islamabad)	Restaurants & F&B	-76% cost per engagement vs peers	cost per engagement as low as Rs 0.18

What's included

What we do for you.

Channel mix

Which platforms to run, in what order and with what budget, based on where your buyers are.

One creative engine

Hooks and angles tested once, then adapted to each platform's format instead of made from scratch four times.

Shared tracking

Meta CAPI, TikTok Events API, Snap Pixel and the LinkedIn Insight Tag set up to report into one source of truth.

Cross-platform retargeting

Audiences built on one platform used to retarget on another, so attention is not wasted.

WhatsApp & lead funnels

Click-to-WhatsApp, lead forms and DM funnels that hand your team warm conversations.

One report

Cost per result by platform side by side, every month, in plain English.

How we work

Brief to breakthrough in four.

Audit

A full account audit, tracking review and a map of your customers and funnel. We learn before we spend.

Strategy

Channel mix, account structure, creative briefs and a live dashboard, ready from day one.

Launch

Test, measure, scale what works and cut what doesn't. Optimised every week.

Scale

New locations, fresh creative and more of the funnel, with clear reporting throughout.

Who runs it

Hands-on founders, not a hand-off.

Your account is built and optimised by co-founders Badar Munir (Director, Google and Microsoft certified, MSc Digital Marketing from the University of Salford) and Ali Raza (CEO, Meta Certified Creative Strategy Professional). Meet the team →

Your first 30 days

What happens after you say yes.

Days 1–3
Audit and access
We get manager access to your accounts, review every campaign and agree targets for cost per lead or ROAS.
Days 3–7
Tracking fixed first
GA4, Tag Manager, pixels and server-side tracking checked and fixed before any budget is scaled. Included on Growth and above.
Week 2
Rebuilt campaigns live
New structure, audiences and creative tests launched, with your live dashboard switched on.
Weeks 3–4
Optimise and report
Weekly changes to bids, budgets, search terms and creative, then your first report and strategy call.
Day 30
Fit check
No visible improvement? Walk away and keep the audit, tracking and rebuilt campaigns. That is our fit guarantee.

FAQ

Paid social questions, answered.

Still unsure? Book a free audit and we'll answer everything specific to your account.

Which social platform should we start with?

Usually the one where your buyers already spend time and where you have creative that fits. For most consumer brands that's Meta, then TikTok or Snapchat. For B2B it's usually LinkedIn. Your audit will recommend a starting mix.

Do we need different creative for each platform?

The idea can be shared, but the format shouldn't be. We adapt each winning angle to fit how people use that platform.

How many platforms can our package cover?

Launch covers one channel, Growth up to two and Scale up to three. You can add another channel to any package for £400 a month.

What's the difference between paid social and social media management?

Social media management is organic posting and community management. Paid social is advertising: budgets, targeting, creative testing and conversion tracking managed to leads or sales. We only do paid.

How do you report across several platforms?

In one report and a live dashboard, with cost per result shown by platform side by side, so you can see where each pound works hardest.

Can paid social work for local businesses?

Yes. Location targeting, click-to-WhatsApp and lead forms work well for restaurants, clinics and local services. LIT and Rewayat are two of our restaurant clients.

Do you produce the creative?

We write the briefs and run the testing. Static and video creative packs are available as add-ons, produced with our partner studio.

Who owns the ad account and the data?

You do. Every ad account, pixel and audience sits in your business's name and you pay the platform directly. We work through manager or partner access, so if you ever leave, everything stays with you.

Keep exploring

More ways we grow brands.

Google Ads Management Meta Ads (Facebook & Instagram)TikTok Ads Management Snapchat Ads Management YouTube Ads Management LinkedIn Ads Management App Marketing & Growth Performance Marketing & CRO All case studies Pricing

Free · limited spots each week

Get a free ad account audit.

We'll show you exactly where your budget is leaking, and the three fastest fixes. No fluff, no obligation.

Book a free audit →Chat on WhatsApp

No sales team here. An experienced member of the team reads every enquiry and gets back to you within one working day.