GinyakiRestaurants & F&B · Pakistan (Islamabad)
Engagement costs 66–76% below benchmark for Ginyaki
01 · The challenge
Ginyaki, a continental restaurant in Islamabad, needed its app launch and seasonal campaigns to punch well above their budget in a crowded dining market.
02 · What Badar did
- 01
Platform-native creative tuned separately for Instagram and Facebook audiences.
- 02
Moment marketing around the app launch and the Cricket World Cup.
- 03
Continuous benchmark tracking so every ad set was judged against industry cost standards.
03 · The results
App launch (Instagram): Rs 0.18 cost per engagement, 66% below the Rs 0.51 industry benchmark
World Cup ad set (Facebook): Rs 0.20 cost per engagement, 76% below the Rs 0.83 peer average
World Cup ad set (Instagram): Rs 0.23 cost per engagement, 72% below the Rs 0.83 industry average
04 · From the dashboards
The numbers, where they came from.
Screenshots from Badar's Ads Manager, GA4 and Meta benchmark reports for Ginyaki. Click any one to see it full size.
Taken from the live account at the time. Account and campaign names may be shortened and some figures are rounded in the write-up above.
More results
Keep reading the record.
Japan ElectronicsClient111,667Qualified leadsGoogle Ads · Meta Ads · Pakistan (nationwide)Read the case study →
Le Lotus Aesthetic CliniqueClient14,708Leads generatedMeta Ads · TikTok Ads · Snapchat Ads · Pakistan (6 cities)Read the case study →
LIT RestaurantClient2 → 5Branches during partnershipMeta Ads · TikTok Ads · Snapchat Ads · Pakistan (Multan & beyond)Read the case study →Free · limited spots each week
Get a free ad account audit.
We'll show you exactly where your budget is leaking, and the three fastest fixes. No fluff, no obligation.
No sales team here. An experienced member of the team reads every enquiry and gets back to you within one working day.