Engagement costs 66–76% below benchmarks for Ginyaki

-76% Cost per engagement vs peers · CPE as low as Rs 0.18

The challenge

Ginyaki needed its app launch and seasonal campaigns to punch far above their budget in a noisy fast-casual market.

Platform-native creative tuned separately for Instagram and Facebook audiences.
Moment marketing around the app launch and the Cricket World Cup.
Continuous benchmark tracking so every ad set was judged against industry cost standards.

App Launch (Instagram): Rs 0.18 cost per engagement — 66% below the Rs 0.51 industry benchmark

World Cup ad set (Facebook): Rs 0.20 CPE — 76% below the Rs 0.83 peer average

World Cup (Instagram): Rs 0.23 CPE — 72% below the Rs 0.83 industry average

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