Industries · Restaurants & takeaways

Paid ads for restaurants and takeaways.

Meta, TikTok, Snapchat and Google campaigns that drive orders, bookings and footfall, from the team with more food work than any other category we cover.

Restaurants and food brands are the deepest part of our portfolio. As an agency we run paid social for LIT and Rewayat. Before Digital Genix, Badar managed Meta for Cheezious, Savour Foods and Ginyaki as a freelancer. The playbook stays the same: tight local targeting, fast creative testing, and campaigns built around order and booking moments rather than likes.

For UK takeaways, we build campaigns that send customers to order direct, so more of every order stays with you instead of going to delivery app commission.

Local reach & footfall

Targeting by city, postcode and neighbourhood so every pound reaches people who can visit or order.

Order & booking campaigns

Conversion campaigns pointed at your ordering site or booking page, with pixel and Conversions API tracking.

Seasonal moments

Campaigns planned around the dates that move your trade, from Ramadan and Christmas to big match days.

Creative that looks like food, not ads

Short-form video and UGC-style content tested weekly across Meta, TikTok and Snapchat.

FAQ

Questions, answered straight.

Still unsure? Book a free audit and we'll answer everything specific to your account.

Which channels work best for restaurants?

Meta and TikTok for discovery and offers, Snapchat for younger audiences, and Google for "near me" and brand searches. Most restaurants start with Meta and add the others once tracking is in place.

Can you help us rely less on delivery apps?

Yes. We run campaigns that push customers to your own ordering site or app, with tracking that shows how many orders came direct.

What budget do we need?

We recommend at least £1,000 a month in ad spend. Our Launch package covers awareness and engagement on one channel. Sales campaigns and full tracking start on Growth.

Do you make the food videos?

We plan and brief the content and run the testing. Video edit packs are available as an add-on, and many restaurants film on a phone with our shot lists.

Can you promote a new branch opening?

Yes. Launch campaigns for new branches combine local awareness, offers and footfall targeting. LIT grew from two branches to five during our partnership.

How do you measure footfall and orders?

Online orders are tracked with the pixel and Conversions API. For dine-in we use offer codes, bookings, store visit data where available and ad recall studies, like the 189,100 ad recall lift measured for Rewayat.

Who owns the ad accounts?

You do. Every ad account, pixel and audience is set up in your business's name and you pay the platforms directly. We work through manager access, so everything stays with you if you ever leave.

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