Rewayat EventsRestaurants & F&B · Catering · Pakistan (Islamabad)
2,805 WhatsApp enquiries for Rewayat Events, down to Rs 61 a conversation
01 · The challenge
Rewayat Events is the catering arm of Rewayat Restaurant, launched from nothing. The goal was enquiries for weddings, corporate events and private functions, and for the owner to be able to talk to those people directly.
02 · What Badar did
- 01
Click-to-WhatsApp campaigns optimised for conversations started, with a pre-filled first message carrying the event type, date and rough guest count.
- 02
Targeting around weddings, corporate functions and private gatherings, with the restaurant's existing customers as a seed audience.
- 03
Creative built around menus, event set-ups and the dishes people already knew from the restaurant.
- 04
Every chat labelled new, qualified, quoted or booked, so each week showed which campaigns brought in people who paid.
03 · The results
Most of the work was in 2023, when the catering business launched. After that, campaigns ran only in the peak event seasons, a few weeks at a time
2,805 WhatsApp conversations across five campaigns, at an average of Rs 180 each
Ramadan: 977 conversations at Rs 61.31 each, 76% below the launch campaign
The client reported that a good share of the conversations closed into paid bookings, enough to establish catering as its own line of business
04 · From the dashboards
The numbers, where they came from.
Screenshots from Badar's Ads Manager, GA4 and Meta benchmark reports for Rewayat Events. Click any one to see it full size.
Taken from the live account at the time. Account and campaign names may be shortened and some figures are rounded in the write-up above.
More results
Keep reading the record.
Japan ElectronicsClient111,667Qualified leadsGoogle Ads · Meta Ads · Pakistan (nationwide)Read the case study →
Le Lotus Aesthetic CliniqueClient14,708Leads generatedMeta Ads · TikTok Ads · Snapchat Ads · Pakistan (6 cities)Read the case study →
BoatasticClient · September 2025 to January 2026597WhatsApp enquiries in 30 daysMeta Ads · Google Ads · UAE (Dubai)Read the case study →Free · limited spots each week
Get a free ad account audit.
We'll show you exactly where your budget is leaking, and the three fastest fixes. No fluff, no obligation.
No sales team here. An experienced member of the team reads every enquiry and gets back to you within one working day.