The challenge
Japan Electronics needed to drive massive, measurable demand for its Annual Sale across Pakistan without letting cost per lead balloon as volume scaled. Previous seasonal pushes leaned on awareness spend that never tied back to actual enquiries.
What we did
- Full-funnel omnichannel structure across Google Ads, Meta Ads and click-to-WhatsApp campaigns, so every rupee mapped to a conversation.
- Layered intent-based Search and Performance Max with high-reach Meta prospecting, then retargeted engaged users into WhatsApp lead flows.
- Server-side and event tracking so lead quality — not just clicks — drove bid optimization.
- Weekly creative and audience tests to keep CPL falling as spend scaled into the peak sale period.