Japan ElectronicsConsumer Electronics · E-commerce · Pakistan (nationwide)
111,667 leads at PKR 119 for the Japan Electronics Annual Sale
01 · The challenge
Japan Electronics needed to drive massive, measurable demand for its Annual Sale across Pakistan without letting cost per lead balloon as volume scaled. Previous seasonal pushes leaned on awareness spend that never tied back to actual enquiries.
02 · What we did
- 01
Full-funnel structure across Google Ads, Meta Ads and click-to-WhatsApp campaigns, so every rupee mapped to a conversation.
- 02
Intent-based Search and Performance Max layered with high-reach Meta prospecting, then engaged users retargeted into WhatsApp lead flows.
- 03
Server-side and event tracking so lead quality, not just clicks, drove bid optimisation.
- 04
Weekly creative and audience tests to keep cost per lead down as spend scaled into the peak sale period.
03 · The results
111,667 qualified leads captured during the campaign window
Cost per lead held at PKR 119 even at nationwide scale
WhatsApp-first funnel handed sales warm, ready-to-buy conversations
A repeatable omnichannel playbook now reused every sale season
More results
Keep reading the record.
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