Meta Ads · Facebook & Instagram

Meta ads that turn scrolls into sales.

Creative testing, audience strategy, Conversions API tracking and WhatsApp funnels. Facebook and Instagram advertising built to drive revenue, not just reach.

Overview

Meta rewards two things: a steady flow of fresh creative and clean conversion signals. We run both, with a weekly creative testing routine and pixel plus Conversions API setups that give the algorithm the data it needs to find your buyers.

This is our deepest portfolio. For our clients we started 597 WhatsApp conversations with ready-to-book customers in 30 days for Boatastic in Dubai, generated 14,708 leads across six cities for Le Lotus Aesthetic Clinique, and run year-round campaigns for restaurant brands like LIT and Rewayat. Before Digital Genix, co-founder Badar Munir took Cheezious to a 36.88 average ROAS as a freelancer, generated 2,422 real estate leads in three months for LandLife Properties, and ran campaigns for Savour Foods and Ginyaki.

Whether you sell online, book appointments or drive footfall, the approach is the same: prospecting, retargeting and retention run as one system with one set of numbers.

Get a free audit →Chat on WhatsApp

Results on the record

What this service has delivered.

Every row links to the full case study: challenge, strategy and results, straight from the ad account.

Client	Market	Industry	Headline result	Detail
CheeziousFounder · Badar · Previous agency role	Pakistan (national brand)	Restaurants & F&B	36.88 average roas	Cost per purchase 76% below peer average
LandLife PropertiesFounder · Badar · Previous in-house role	Pakistan (Islamabad)	Real Estate	2,422 leads in 3 months	Cost per result down 70–75%
Boatastic Yacht RentalClient	UAE (Dubai)	Hospitality · Leisure	597 leads in 30 days	179,905 people reached
Le Lotus Aesthetic CliniqueClient	Pakistan (6 cities)	Aesthetics & Healthcare	14,708 leads generated	PKR 98–461 cost per result
LIT RestaurantClient	Pakistan (Multan & beyond)	Restaurants & F&B	2 → 5 branches during partnership	25.8M+ impressions · 7.15M people reached
Rewayat RestaurantClient	Pakistan (Islamabad & Rawalpindi)	Restaurants & F&B	189,100 ad recall lift	4.9M+ reach · 25.8M+ impressions
GinyakiFounder · Badar · Freelance	Pakistan (Islamabad)	Restaurants & F&B	-76% cost per engagement vs peers	cost per engagement as low as Rs 0.18
Savour FoodsFounder · Badar · Previous agency role	Pakistan (Islamabad, Rawalpindi, Lahore)	Restaurants & F&B	3 cities engagement and recall campaigns	low cost per result across three cities
JNS EducationFounder · Badar · Previous in-house role	Pakistan · Kuwait · Bahrain · UAE · Saudi Arabia · Qatar	Education & Consultancy	6 markets localised lead generation	lower cost per lead, higher lead quality

What's included

What we do for you.

Creative testing

Hooks, angles and formats tested every week. Winners get budget, the rest get cut.

Audience strategy

Broad and signal-led targeting plus custom and lookalike audiences from your own data, split by city where it matters.

Conversions API & pixel

Server-side tracking for more reliable measurement since iOS privacy changes, and cleaner signals for optimisation.

WhatsApp & lead funnels

Click-to-WhatsApp and instant form funnels that hand your team warm conversations. The engine behind Japan Electronics, Boatastic and Le Lotus.

Full-funnel structure

Prospecting, retargeting and retention run together, from first impression to repeat purchase.

Awareness & footfall

High-frequency awareness campaigns for physical brands, like the 189,100 ad recall lift for Rewayat.

How we work

Brief to breakthrough in four.

Audit

A full account audit, tracking review and a map of your customers and funnel. We learn before we spend.

Strategy

Channel mix, account structure, creative briefs and a live dashboard, ready from day one.

Launch

Test, measure, scale what works and cut what doesn't. Optimised every week.

Scale

New locations, fresh creative and more of the funnel, with clear reporting throughout.

Who runs it

Hands-on founders, not a hand-off.

Your account is built and optimised by co-founders Badar Munir (Director, Google and Microsoft certified, MSc Digital Marketing from the University of Salford) and Ali Raza (co-founder running our Pakistan operations, Meta Certified Creative Strategy Professional). Meet the team →

Your first 30 days

What happens after you say yes.

Days 1–3
Audit and access
We get manager access to your accounts, review every campaign and agree targets for cost per lead or ROAS.
Days 3–7
Tracking fixed first
GA4, Tag Manager, pixels and server-side tracking checked and fixed before any budget is scaled. Included on Growth and above.
Week 2
Rebuilt campaigns live
New structure, audiences and creative tests launched, with your live dashboard switched on.
Weeks 3–4
Optimise and report
Weekly changes to bids, budgets, search terms and creative, then your first report and strategy call.
Day 30
Fit check
No visible improvement? Walk away and keep the audit, tracking and rebuilt campaigns. That is our fit guarantee.

FAQ

Meta Ads questions, answered.

Still unsure? Book a free audit and we'll answer everything specific to your account.

What ROAS can we expect from Meta ads?

It depends on your category, margins and average order value. The best purchase-optimised account our founders have run, Cheezious, averaged a 36.88 ROAS with peaks of 46.43, managed by Badar before Digital Genix. Your free audit includes an honest benchmark for your sector.

Do you produce the ad creative?

We handle creative strategy, briefs and testing. Design and video editing are available as add-ons from £240 a pack, or you can supply your own.

Does Meta work for lead generation, not just e-commerce?

Yes. For our clients, Meta generated 14,708 clinic leads across six cities for Le Lotus and 597 luxury charter conversations in 30 days for Boatastic. Before Digital Genix, Badar generated 2,422 real estate leads in three months for LandLife Properties.

Is Conversions API setup really necessary?

For most advertisers, yes. Since Apple's iOS privacy changes, browser-only pixel tracking misses a share of conversions. Server-side tracking improves signal quality, and it's included on Growth and above.

Can you run WhatsApp-first funnels?

Yes, it's one of our specialities. Click-to-WhatsApp campaigns hand your sales team warm conversations they can qualify in real time.

How much does it cost?

Lead and sales campaigns start on our Growth package at £1,250 a month for up to two channels. Launch, at £650 a month, covers awareness campaigns on one channel. Above £25,000 a month in ad spend we charge 9% of spend. Ad spend is always separate and paid by you to the platform.

How much should we spend on Meta ads?

We recommend at least £1,000 a month so the algorithm has enough data to exit the learning phase and optimise. Your audit will suggest a starting budget based on your targets.

Who owns the ad account and the data?

You do. Every ad account, pixel and audience sits in your business's name and you pay the platform directly. We work through manager or partner access, so if you ever leave, everything stays with you.

Keep exploring

More ways we grow brands.

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Free · limited spots each week

Get a free ad account audit.

We'll show you exactly where your budget is leaking, and the three fastest fixes. No fluff, no obligation.

Book a free audit →Chat on WhatsApp

No sales team here. An experienced member of the team reads every enquiry and gets back to you within one working day.