Meta Ads · Facebook & Instagram

Meta ads that turn scrolls into sales.

Creative testing, audience engineering, CAPI tracking and WhatsApp funnels — full-funnel Facebook & Instagram advertising engineered for revenue.

Overview

Meta rewards two things: creative volume and clean signals. We run both — a weekly creative testing engine paired with pixel and Conversions API setups that give the algorithm the data it needs to find your buyers.

This is our deepest portfolio. We scaled Cheezious to a 36.88 average ROAS with purchase costs 76% below peer averages. We generated 2,422 qualified real-estate leads in three months for LandLife Properties while cutting cost per result 70–75%. We booked 597 yacht-charter conversations in 30 days for Boatastic in Dubai, and filled six clinics with 14,708 leads for Le Lotus. Restaurant brands like LIT, Rewayat, Ginyaki and Savour Foods trust us with their year-round presence.

Whether you sell online, book appointments or drive footfall, the system is the same: prospecting, retargeting and retention run as one accountable machine.

Results on the record

What this service has delivered.

Every row links to the full case study — challenge, strategy and results, straight from the ad account.

ClientMarketIndustryHeadline resultDetail
Cheezious Pakistan (national brand)Restaurants & F&B 36.88 average roas Cost per purchase 76% below peer average
LandLife Properties Pakistan (Islamabad)Real Estate 2,422 leads in 3 months Cost per result down 70–75%
Boatastic Yacht Rental UAE (Dubai)Hospitality · Leisure 597 leads in 30 days 179,905 people reached
Le Lotus Aesthetic Clinique Pakistan (6 cities)Aesthetics & Healthcare 14,708 leads generated PKR 98–461 cost per result
LIT Restaurant Pakistan (Multan & beyond)Restaurants & F&B 2 → 5 branches during partnership 25.8M+ impressions · 7.15M people reached
Rewayat Restaurant Pakistan (Islamabad & Rawalpindi)Restaurants & F&B 189,100 ad recall lift 4.9M+ reach · 25.8M+ impressions
Ginyaki PakistanRestaurants & F&B -76% cost per engagement vs peers CPE as low as Rs 0.18
Savour Foods Pakistan (Islamabad, Rawalpindi, Lahore)Restaurants & F&B 3 cities engagement & recall campaigns Exceptionally low cost per result
JNS Education Pakistan · Kuwait · Bahrain · UAE · Saudi Arabia · QatarEducation & Consultancy 6 markets localized lead-gen system Significant CPL reduction, higher lead quality

What's included

What we do for you.

Creative testing engine

Hooks, angles and formats tested weekly — winners scaled, losers killed. The volume Meta's algorithm rewards.

Audience engineering

Broad and signal-led targeting, custom and lookalike audiences built from your first-party data, segmented by city where it matters.

CAPI & pixel setup

Server-side Conversions API tracking for iOS-proof measurement and cleaner optimization signals.

WhatsApp & lead funnels

Click-to-WhatsApp and lead-form funnels that hand your sales team warm conversations — the engine behind Japan Electronics, Boatastic and Le Lotus.

Full-funnel structure

Prospecting, retargeting and retention as one system — from first impression to repeat purchase.

Recall & footfall campaigns

High-frequency awareness systems for physical brands — 189K measured ad-recall lift for Rewayat, 25.8M+ impressions for LIT.

How we work

Brief to breakthrough in four.

01

Audit

Deep account audit, tracking review, ICP and funnel mapping. We learn before we spend.

02

Strategy

Channel mix, account structure, creative briefs and dashboards. Day-1 ready.

03

Launch

Test, measure, scale winners, kill losers. Weekly optimizations.

04

Scale

Geo-expand, creative refresh and full-funnel layering — with transparent reporting.

Who runs it

Hands-on founders, not a hand-off.

Your account is built and optimized by co-founders Ali Raza (CEO, paid ads specialist) and Badar Munir (Performance Marketing Lead — Google & Microsoft certified, MSc Digital Marketing, University of Salford). Meet the team →

Team members reviewing a campaign plan together

FAQ

Questions, answered straight.

Still unsure? Book a free audit and we'll answer everything specific to your account.

What ROAS can we expect from Meta?

It depends on category and margins — but our best purchase-optimized account averaged 36.88 ROAS with peaks at 46.43. Your free audit includes an honest benchmark for your vertical.

Do you produce the ad creative?

We run creative strategy, briefs and the testing framework; production can be yours, ours or hybrid — whatever ships winning ads fastest.

Does Meta work for lead generation, not just e-commerce?

Emphatically. 2,422 real-estate leads in 3 months, 14,708 clinic leads across 6 cities, 597 luxury-charter enquiries in 30 days — all Meta lead systems we built.

Is CAPI setup really necessary?

Since iOS 14, yes. Server-side tracking materially improves signal quality — it's included in every engagement.

Can you run WhatsApp-first funnels?

It's one of our signatures. Click-to-WhatsApp campaigns hand sales teams warm, ready-to-buy conversations they can qualify in real time.

Free — limited spots

Get a free ad account audit.

We'll show you exactly where your budget is leaking — and the three fastest fixes. No fluff, no obligation.