ArsynArchitecture & Interiors · Pakistan (Islamabad & Lahore)
Cost per lead down 47% for Arsyn, an architecture and interiors studio
01 · The challenge
Arsyn (Alvie & Rao Architects Syndicate) is an architecture and interior design studio in Islamabad and Lahore, with a commercial portfolio of well-known brands. Badar has run its Meta ads since the account opened. The brief started as growing the Instagram profile, then changed to enquiries from people with real projects, ideally commercial ones.
02 · What Badar did
- 01
Phase one: two traffic campaigns brought 59,211 Instagram profile visits at a little over Rs 4 each.
- 02
Phase two: the first two lead campaigns came in at Rs 610.07 and Rs 602.84 a lead, so both were paused.
- 03
An audit of every campaign, which also flagged contact details that didn't match across the website and profiles, and a website contact form that needed fixing.
- 04
A 30-day media plan and a creative brief that put the commercial work at the front.
- 05
A video of the commercial projects delivered 70,094 ThruPlays at Rs 0.97, building a warm audience.
- 06
Lead forms relaunched for commercial interiors, with a short form asking only for what the studio needed.
03 · The results
The commercial lead campaign produced 195 form leads at Rs 319.88 each, 47% below the first two tests
363 form leads across the three lead campaigns
155 WhatsApp conversations at Rs 158.98 from a separate messaging campaign
04 · From the dashboards
The numbers, where they came from.
Screenshots from Badar's Ads Manager, GA4 and Meta benchmark reports for Arsyn. Click any one to see it full size.
Taken from the live account at the time. Account and campaign names may be shortened and some figures are rounded in the write-up above.
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