App marketing

App growth campaigns measured on users, not just installs.

Google App campaigns, Apple Ads, Meta and TikTok, run against the events that matter inside your app and reported through your attribution partner.

Overview

App install ads are easy to buy and easy to waste. Every platform will happily sell you installs; far fewer of them turn into people who sign up, order or subscribe. We run app campaigns the same way we run everything else, against a cost per real user, with the measurement set up first so that number can be trusted.

We work across Google App campaigns (Search, Play, YouTube and Discover), Apple Ads in the App Store, and Meta and TikTok app campaigns, with your mobile measurement partner (AppsFlyer, Adjust, Branch or Singular) as the source of truth. On iOS that means working within Apple's SKAdNetwork and AdAttributionKit rules rather than pretending they don't exist.

Our founders have run install, re-engagement and in-app purchase campaigns for food delivery, retail and services apps in the UK and Pakistan, including app-launch promotions for restaurant groups where the app became the main ordering channel. Written-up app case studies will follow as those accounts mature.

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What's included

What we do for you.

Measurement first

MMP setup or audit, in-app event mapping, SKAdNetwork conversion schema and deep links before a pound is spent.

Google App campaigns

Install and in-app-action campaigns across Search, Play, YouTube and Discover, with asset groups built for each.

Apple Ads

Search results, search tab and product page placements with keyword and audience structure that protects your brand terms.

Meta & TikTok app campaigns

Install and app event campaigns with creative made for the feed, optimised to the events that predict retention.

Re-engagement & retention

Campaigns for lapsed users and high-value segments, with deep links that land people where they left off.

Store conversion

Screenshots, descriptions and custom product pages tested so the traffic you buy converts once it lands.

How we work

Brief to breakthrough in four.

Audit

A full account audit, tracking review and a map of your customers and funnel. We learn before we spend.

Strategy

Channel mix, account structure, creative briefs and a live dashboard, ready from day one.

Launch

Test, measure, scale what works and cut what doesn't. Optimised every week.

Scale

New locations, fresh creative and more of the funnel, with clear reporting throughout.

Who runs it

Hands-on founders, not a hand-off.

Your account is built and optimised by co-founders Badar Munir (Director, Google and Microsoft certified, MSc Digital Marketing from the University of Salford) and Ali Raza (CEO, Meta Certified Creative Strategy Professional). Meet the team →

Your first 30 days

What happens after you say yes.

Days 1–3
Audit and access
We get manager access to your accounts, review every campaign and agree targets for cost per lead or ROAS.
Days 3–7
Tracking fixed first
GA4, Tag Manager, pixels and server-side tracking checked and fixed before any budget is scaled. Included on Growth and above.
Week 2
Rebuilt campaigns live
New structure, audiences and creative tests launched, with your live dashboard switched on.
Weeks 3–4
Optimise and report
Weekly changes to bids, budgets, search terms and creative, then your first report and strategy call.
Day 30
Fit check
No visible improvement? Walk away and keep the audit, tracking and rebuilt campaigns. That is our fit guarantee.

FAQ

App Marketing questions, answered.

Still unsure? Book a free audit and we'll answer everything specific to your account.

Which platforms do you run app campaigns on?

Google App campaigns (which place ads across Search, Google Play, YouTube and Discover), Apple Ads in the App Store, Meta (Facebook and Instagram) and TikTok. We pick the mix by where your users are and what each channel costs per retained user, not by what is fashionable.

Do we need a mobile measurement partner?

For anything beyond a small test, yes. An MMP such as AppsFlyer, Adjust, Branch or Singular is the only way to compare channels fairly and to feed post-install events back to the ad platforms. If you don't have one we will help you choose and set it up, and we can run Google and Apple campaigns on their own attribution while that happens.

How does iOS tracking work now?

Apple limits user-level tracking, so iOS results come through SKAdNetwork and AdAttributionKit, which report in aggregate and with delays. We design the conversion schema so the events that matter (sign-up, first order, subscription) are the ones being measured, and we read iOS and Android results separately.

What do you optimise towards?

An in-app event that predicts value, such as first order or account creation, as soon as there is enough volume. Install-only optimisation is a starting point for the first weeks, not a strategy.

Can you promote an app for a restaurant or retail business?

Yes, and it is where a lot of our experience is. App launches for food brands, where the app becomes the main ordering channel, respond well to a short, heavy install push followed by always-on re-engagement around offers.

What budget do we need?

We recommend at least £1,500 a month in ad spend for app campaigns, because the platforms need a steady flow of installs and events to optimise. Below that we would suggest a single channel and a short test.

How much does it cost?

App campaigns start on our Growth package at £1,250 a month for up to two channels, because they always need full tracking. Above £25,000 a month in ad spend we charge 9% of spend. Ad spend is always separate and paid by you to the platforms.

Who owns the accounts and the data?

You do. Every ad account, MMP account and store listing stays in your business's name, and you pay the platforms directly. We work through manager access, so everything stays with you if you ever leave.

Keep exploring

More ways we grow brands.

Google Ads Management Meta Ads (Facebook & Instagram)TikTok Ads Management Snapchat Ads Management YouTube Ads Management LinkedIn Ads Management Paid Social Advertising Performance Marketing & CRO All case studies Pricing

Free · limited spots each week

Get a free ad account audit.

We'll show you exactly where your budget is leaking, and the three fastest fixes. No fluff, no obligation.

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No sales team here. An experienced member of the team reads every enquiry and gets back to you within one working day.