GinyakiRestaurants & F&B · Pakistan (Islamabad)
2,692 app installs and a 4.27 ROAS on Performance Max for Ginyaki
01 · The challenge
Ginyaki, a restaurant group in Islamabad, was launching two ordering apps, Ginyaki and GinXpress, alongside its website ordering. On Google the job was installs for both apps, and online orders from people already searching for the brand or for food nearby.
02 · What Badar did
- 01
A separate app install campaign for each app. The Ginyaki app campaign ran on Target CPA and came in at Rs 22 an install.
- 02
A search campaign on Target CPA for people searching to order: an 18.85% click-through rate, a 35.37% conversion rate and 128 GA4 purchases worth Rs 274,117.
- 03
The first Performance Max campaign was set to maximise conversions and returned 1.25. The commercial Performance Max campaign bid on Target ROAS instead, optimising on GA4 purchases with their real order values.
- 04
A second search campaign came in at Rs 6,916 an order and was switched off, so the budget stayed on the campaigns that worked.
03 · The results
2,692 app installs: 1,284 for Ginyaki at Rs 22 and 1,408 for GinXpress at Rs 35.20
292 GA4-tracked orders worth Rs 597,030 on the commercial Performance Max campaign, and a 4.27 ROAS
Where purchase actions overlapped, the figures use GA4 purchases, so no order is counted twice
04 · From the dashboards
The numbers, where they came from.
Screenshots from Badar's Ads Manager, GA4 and Meta benchmark reports for Ginyaki. Click any one to see it full size.
Taken from the live account at the time. Account and campaign names may be shortened and some figures are rounded in the write-up above.
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