Insurance4UInsurance · Canada
1,750 travel-insurance leads at $20.45 for Insurance4U, Canada
01 · The challenge
Insurance4U, a Canadian travel medical insurance provider, competes in an expensive, crowded insurance search market. They needed steady qualified lead volume at a cost per acquisition that kept the channel profitable.
02 · What we did
- 01
Strategic keyword targeting around high-intent travel medical insurance searches.
- 02
Tightly structured Google Ads campaigns built for relevance and Quality Score.
- 03
Conversion tracking aligned to qualified leads, not raw clicks.
- 04
Continuous bid, keyword and negative-list optimisation to defend cost per conversion.
03 · The results
1,750 qualified leads generated
$20.45 cost per conversion in a competitive Canadian insurance market
A profitable lead channel in North America, run from the same system as our UK accounts
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