The challenge
Insurance4U, a trusted Canadian travel medical insurance provider, competes in a high-cost, high-competition insurance search market. They needed steady qualified-lead volume at a CPA that kept the channel genuinely profitable.
What we did
- Strategic keyword targeting around high-intent travel medical insurance searches.
- Tightly structured Google Ads campaigns built for relevance and Quality Score.
- Conversion tracking aligned to qualified leads, not raw clicks.
- Continuous bid, keyword and negative-list optimization to defend cost per conversion.