The challenge
Boatastic needed high-intent booking enquiries for premium yacht experiences in Dubai — a market where flashy reach is cheap but real bookings are not. The goal: conversations with people ready to charter, at an efficient cost, fast.
What we did
- WhatsApp-first, full-funnel Meta strategy on luxury customers' preferred messaging platform.
- Targeted high-intent leisure and tourism audiences in and around Dubai with scroll-stopping, experience-led creative.
- Used click-to-WhatsApp as the conversion surface so the team could qualify and close in real time.
- Continuous creative-angle and offer testing across the 30-day sprint.