Industries · E-commerce
Shopping, Performance Max, Meta and TikTok campaigns managed to return on ad spend, with tracking you can trust after iOS changes.
For Japan Electronics' annual sale we ran Google and Meta together and generated 111,667 qualified leads at PKR 119 each. Before Digital Genix, Badar scaled Cheezious' online ordering on Meta to a 36.88 average ROAS.
E-commerce accounts live or die on tracking and feed quality. We fix both first, then scale what the data says is working.
Feed optimisation, product segmentation and margin-aware bidding.
Weekly Meta and TikTok creative tests, winners scaled and losers cut.
Conversions API and enhanced conversions so platforms optimise on real purchases.
Campaigns built around your big trading moments, from build-up to last-chance retargeting.
Proof, not promises
Campaigns we run for Digital Genix clients.
Channels we use
FAQ
Still unsure? Book a free audit and we'll answer everything specific to your account.
Yes. We set up tracking and product feeds for Shopify, WooCommerce and most other e-commerce platforms.
It depends on your margins, average order value and category. Your free audit includes an honest benchmark before we agree targets.
Often both. Performance Max can scale well with a clean feed and good conversion data, while standard Shopping gives more control over specific products. We decide based on your catalogue and margins.
Yes. Titles, descriptions, product types and custom labels are often the quickest win in a Shopping account, so feed work is part of every e-commerce engagement.
Browser-only tracking misses a share of purchases because of privacy changes and ad blockers. Server-side tracking through Conversions API and enhanced conversions gives the platforms more complete data, which improves optimisation.
Yes. We plan build-up audiences, creative and budgets weeks ahead, then run last-chance retargeting. For Japan Electronics' annual sale this approach generated 111,667 qualified leads.
You do. Every ad account, pixel and audience is set up in your business's name and you pay the platforms directly. We work through manager access, so everything stays with you if you ever leave.
Free · limited spots each week
We'll show you exactly where your budget is leaking, and the three fastest fixes. No fluff, no obligation.
No sales team here. An experienced member of the team reads every enquiry and gets back to you within one working day.
Newsletter
New guides, account teardowns and platform changes that matter, written by the founders. No spam, unsubscribe any time.
Free · limited spots each week
We'll show you where your budget is leaking, and the three fastest fixes. You'll hear back from an experienced member of the team, not a sales rep.
Your estimate, attached to this request
Before you go
Give us read-only access to your ad account and we'll send back the three fixes that would make the biggest difference. Free, no obligation, and no sales team on the other end.
Get my free audit →Not ready for an audit?
Get our paid ads notes instead: platform changes that matter and what we're seeing in the accounts. One email a fortnight, unsubscribe any time.
