Snapchat Ads

Snapchat ads that reach the audiences other channels miss.

Snap, Story, Collection and AR Lens campaigns, run with the same tracking and optimisation discipline as every account we manage.

Overview

Snapchat reaches younger audiences who spend less time on other platforms, often at competitive costs. It's one of the six channels we run, and co-founder Ali Raza has been running Snapchat campaigns since the agency's earliest accounts.

Our Snapchat client work includes Le Lotus Aesthetic Clinique (14,708 leads across six cities) and LIT (part of the channel mix during its growth from two branches to five). Before Digital Genix, Badar ran Snapchat inside JNS Education's lead generation funnels, which lowered cost per quality lead across Pakistan and five Middle East markets.

We run Snap, Story, Collection and AR Lens campaigns with Snap Pixel and Conversions API tracking, weekly optimisation and reporting against cost per acquisition rather than reach.

Results on the record

What this service has delivered.

Every row links to the full case study: challenge, strategy and results, straight from the ad account.

ClientMarketIndustryHeadline resultDetail
JNS EducationFounder · Badar · Previous in-house rolePakistan · Kuwait · Bahrain · UAE · Saudi Arabia · QatarEducation & Consultancy6 markets localised lead generationlower cost per lead, higher lead quality
Le Lotus Aesthetic CliniqueClientPakistan (6 cities)Aesthetics & Healthcare14,708 leads generatedPKR 98–461 cost per result
LIT RestaurantClientPakistan (Multan & beyond)Restaurants & F&B2 → 5 branches during partnership25.8M+ impressions · 7.15M people reached

What's included

What we do for you.

Campaign strategy

Objectives, audience research and budget planning built around Snapchat's audience.

Creative direction

Vertical, sound-on video and AR experiences made for how people use Snapchat.

Snap Pixel & CAPI

Conversion tracking that holds up after iOS privacy changes.

AR Lens campaigns

Scoped, briefed and managed for launches and brand moments.

Optimisation & scaling

Bid testing, audience expansion and regular creative refreshes.

Cross-channel retargeting

Snapchat engagement audiences fed into your Meta and Google campaigns.

How we work

Brief to breakthrough in four.

01

Audit

A full account audit, tracking review and a map of your customers and funnel. We learn before we spend.

02

Strategy

Channel mix, account structure, creative briefs and a live dashboard, ready from day one.

03

Launch

Test, measure, scale what works and cut what doesn't. Optimised every week.

04

Scale

New locations, fresh creative and more of the funnel, with clear reporting throughout.

Who runs it

Hands-on founders, not a hand-off.

Your account is built and optimised by co-founders Badar Munir (Director, Google and Microsoft certified, MSc Digital Marketing from the University of Salford) and Ali Raza (co-founder running our Pakistan operations, Meta Certified Creative Strategy Professional). Meet the team →

Your first 30 days

What happens after you say yes.

  1. Days 1–3

    Audit and access

    We get manager access to your accounts, review every campaign and agree targets for cost per lead or ROAS.

  2. Days 3–7

    Tracking fixed first

    GA4, Tag Manager, pixels and server-side tracking checked and fixed before any budget is scaled. Included on Growth and above.

  3. Week 2

    Rebuilt campaigns live

    New structure, audiences and creative tests launched, with your live dashboard switched on.

  4. Weeks 3–4

    Optimise and report

    Weekly changes to bids, budgets, search terms and creative, then your first report and strategy call.

  5. Day 30

    Fit check

    No visible improvement? Walk away and keep the audit, tracking and rebuilt campaigns. That is our fit guarantee.

FAQ

Snapchat Ads questions, answered.

Still unsure? Book a free audit and we'll answer everything specific to your account.

Who uses Snapchat?

Snap reported 971 million monthly active users in the second quarter of 2026. Its audience skews younger than Facebook's, which makes it useful for reaching people other channels miss.

Why advertise on Snapchat?

To reach audiences who are harder to find elsewhere, often at a lower cost per impression. We usually run it alongside Meta and Google rather than instead of them.

Do you build AR Lenses?

Yes. We scope, brief and manage AR Lens campaigns for launches and brand moments.

How do you measure Snapchat results?

With the Snap Pixel and Conversions API, reported on the same CPA and ROAS basis as every other channel we run.

What budget do we need for Snapchat?

We recommend at least £1,000 a month in ad spend so there's enough data to test creative and audiences properly.

How much does it cost?

Lead and sales campaigns start on our Growth package at £1,250 a month for up to two channels. Launch, at £650 a month, covers awareness campaigns on one channel. Above £25,000 a month in ad spend we charge 9% of spend. Ad spend is always separate and paid by you to the platform.

Who owns the ad account and the data?

You do. Every ad account, pixel and audience sits in your business's name and you pay the platform directly. We work through manager or partner access, so if you ever leave, everything stays with you.

Free · limited spots each week

Get a free ad account audit.

We'll show you exactly where your budget is leaking, and the three fastest fixes. No fluff, no obligation.

No sales team here. An experienced member of the team reads every enquiry and gets back to you within one working day.

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