JNS EducationEducation & Consultancy · Pakistan · Kuwait · Bahrain · UAE · Saudi Arabia · Qatar
Lower cost per quality lead across Pakistan and the Middle East for JNS Education
01 · The challenge
JNS Education needed qualified student enquiries, not form-fill noise, across Pakistan and five Middle East markets, each with different languages, seasons and intent.
02 · What Badar did
- 01
Dual lead-gen approach: Meta Lead Forms plus WhatsApp and Instagram DM funnels.
- 02
Awareness-first sequencing so retargeting pools were warm before conversion pushes.
- 03
Localised content and offers per country, with A/B audience testing.
- 04
Simplified lead forms and a retargeting funnel to lift completion and quality.
03 · The results
Significant reduction in cost per lead across markets (client-verified)
Higher conversion rates from lead to enrolment conversation
High-quality leads at a significantly lower cost across all six markets
04 · From the dashboards
The numbers, where they came from.
Screenshots from Badar's Ads Manager, GA4 and Meta benchmark reports for JNS Education. Click any one to see it full size.
Taken from the live account at the time. Account and campaign names may be shortened and some figures are rounded in the write-up above.
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