Education & Consultancy · Pakistan · Kuwait · Bahrain · UAE · Saudi Arabia · Qatar · Meta Ads · Snapchat Ads

Lower cost per quality lead across Pakistan and the Middle East for JNS Education

6 markets Localized lead-gen system · Significant CPL reduction, higher lead quality

The challenge

JNS Education needed qualified student enquiries — not form-fill noise — across Pakistan and five Middle East markets, each with different languages, seasons and intent levels.

What we did

  • Dual lead-gen approach: Meta Lead Forms plus WhatsApp and Instagram DM funnels.
  • Awareness-first sequencing so retargeting pools were warm before conversion pushes.
  • Localized content and offers per country, with A/B audience testing.
  • Simplified lead forms and a retargeting funnel to lift completion and quality.

The results

Significant reduction in cost per lead across markets (client-verified)

Higher conversion rates from lead to enrolment conversation

High-quality leads at a significantly lower cost across all six markets

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More results

Keep reading the record.

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