YouTube Ads · Video

Video that sells, on the platform people trust.

Skippable in-stream, in-feed and Shorts campaigns, planned, structured and measured from first view to tracked conversion.

Overview

YouTube combines the intent signals of Google search with the persuasion of video. As part of our Google Ads work, we plan, structure and optimise YouTube campaigns across skippable in-stream, in-feed and Shorts.

Performance video isn't about big production budgets. It's about the first five seconds. We script hook, story and offer creative that earns the view, then measure it properly with GA4 and Google Ads, tracking both view-through and click-through conversions.

Awareness, consideration and action campaigns run as separate layers, so you always know which pound did which job.

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Related work

Proof from our Google stack.

YouTube runs inside the same Google Ads stack as this work. Every row links to the full case study.

Client	Market	Industry	Headline result	Detail
Japan ElectronicsClient	Pakistan (nationwide)	Consumer Electronics · E-commerce	111,667 qualified leads	PKR 119 cost per lead
Super StorageFounder · Ali · Before Digital Genix	United Kingdom	Self-storage · Local services	-71% cost per lead	£161 → £47 · 343 leads from £16.2K
West of Brickell HomesClient	USA (Miami)	Real Estate	Closed-loop ad click → crm attribution	Zoho CRM + GCLID enhanced conversions

What's included

What we do for you.

Audience strategy

Custom segments, in-market and remarketing audiences layered by funnel stage.

Creative frameworks

Hook, story and offer scripts written for skippable formats.

Campaign structure

Awareness, consideration and action campaigns with clean measurement.

Shorts & bumpers

Short-form placements mixed by funnel stage and objective.

Attribution

GA4 and Google Ads integration for view-through and click-through conversions.

Performance Max video

Video assets that strengthen your Performance Max asset groups.

How we work

Brief to breakthrough in four.

Audit

A full account audit, tracking review and a map of your customers and funnel. We learn before we spend.

Strategy

Channel mix, account structure, creative briefs and a live dashboard, ready from day one.

Launch

Test, measure, scale what works and cut what doesn't. Optimised every week.

Scale

New locations, fresh creative and more of the funnel, with clear reporting throughout.

Who runs it

Hands-on founders, not a hand-off.

Your account is built and optimised by co-founders Badar Munir (Director, Google and Microsoft certified, MSc Digital Marketing from the University of Salford) and Ali Raza (co-founder running our Pakistan operations, Meta Certified Creative Strategy Professional). Meet the team →

Your first 30 days

What happens after you say yes.

Days 1–3
Audit and access
We get manager access to your accounts, review every campaign and agree targets for cost per lead or ROAS.
Days 3–7
Tracking fixed first
GA4, Tag Manager, pixels and server-side tracking checked and fixed before any budget is scaled. Included on Growth and above.
Week 2
Rebuilt campaigns live
New structure, audiences and creative tests launched, with your live dashboard switched on.
Weeks 3–4
Optimise and report
Weekly changes to bids, budgets, search terms and creative, then your first report and strategy call.
Day 30
Fit check
No visible improvement? Walk away and keep the audit, tracking and rebuilt campaigns. That is our fit guarantee.

FAQ

YouTube Ads questions, answered.

Still unsure? Book a free audit and we'll answer everything specific to your account.

Do I need expensive video production for YouTube ads?

No. What matters most is the first five seconds. Well-scripted phone footage or edited existing assets often outperform glossy productions. Video edit packs are available as an add-on.

How is YouTube different from TV advertising?

Every impression is targeted and measured, and you can tie views to website actions and sales. With skippable formats you mostly pay when people watch.

Can YouTube work for B2B?

Yes. Custom segments built from search behaviour and website visitors make YouTube a strong consideration channel for B2B brands.

Which YouTube ad formats do you run?

Skippable in-stream, in-feed, Shorts and bumper ads, mixed by funnel stage and objective.

How do you measure YouTube results?

Through Google Ads and GA4, tracking view-through and click-through conversions, plus brand lift where budgets allow.

How much does it cost?

Lead and sales campaigns start on our Growth package at £1,250 a month for up to two channels. Launch, at £650 a month, covers awareness campaigns on one channel. Above £25,000 a month in ad spend we charge 9% of spend. Ad spend is always separate and paid by you to the platform.

Who owns the ad account and the data?

You do. Every ad account, pixel and audience sits in your business's name and you pay the platform directly. We work through manager or partner access, so if you ever leave, everything stays with you.

Keep exploring

More ways we grow brands.

Google Ads Management Meta Ads (Facebook & Instagram)TikTok Ads Management Snapchat Ads Management LinkedIn Ads Management App Marketing & Growth Paid Social Advertising Performance Marketing & CRO All case studies Pricing

Free · limited spots each week

Get a free ad account audit.

We'll show you exactly where your budget is leaking, and the three fastest fixes. No fluff, no obligation.

Book a free audit →Chat on WhatsApp

No sales team here. An experienced member of the team reads every enquiry and gets back to you within one working day.