West of Brickell HomesReal Estate · USA (Miami)
Closing the loop: GCLID enhanced conversions for West of Brickell
01 · The challenge
West of Brickell Homes was generating leads through Google Ads but couldn't see which clicks became real, qualified opportunities. Optimisation was relying on top-of-funnel form fills alone.
02 · What we did
- 01
GCLID capture across the Squarespace site to tie every lead back to the ad click it came from.
- 02
Zoho CRM integrated with Google Ads so qualification and deal stages flowed back as enhanced conversions.
- 03
Server-side and enhanced conversion tracking for accuracy and privacy compliance.
- 04
Campaigns optimised towards qualified pipeline rather than raw form fills.
03 · The results
A full closed-loop view from ad click to CRM deal stage
Optimisation driven by real lead quality, not form fills
Cleaner attribution across Squarespace and Zoho
A measurement foundation ready for future spend
More results
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