The challenge
West of Brickell Homes was generating leads through Google Ads but couldn't see which clicks became real, qualified opportunities — optimization was flying blind on top-of-funnel data alone.
What we did
- Implemented GCLID capture across the Squarespace site to tie every lead back to its originating ad click.
- Integrated Zoho CRM with Google Ads so offline qualification and deal stages flowed back as enhanced conversions.
- Set up server-side and enhanced conversion tracking for accuracy and privacy compliance.
- Optimized campaigns toward qualified pipeline rather than raw form fills.