Industries · Real estate
Meta and Google campaigns with lead-quality feedback loops and CRM tracking, so budget goes towards people who buy.
Property leads are expensive and easy to waste. For West of Brickell Homes in Miami we built a closed loop from ad click to Zoho CRM using GCLID and enhanced conversions, so Google could optimise towards real deal stages. Before Digital Genix, Badar generated 2,422 leads in three months for LandLife Properties while cutting cost per result 70–75%.
Both come down to the same thing: tell the ad platforms which leads became buyers, and they find more of them.
Sales outcomes fed back into campaigns so they optimise towards buyers, not form fills.
GCLID, enhanced conversions and offline imports that tie ad clicks to deal stages.
Campaigns built around each development or area, with creative that shows the product properly.
Qualifying questions and WhatsApp handovers so your team speaks to serious buyers first.
Proof, not promises
Campaigns we run for Digital Genix clients.
Results our founders delivered before Digital Genix.
Channels we use
FAQ
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Yes. We built a GCLID-to-Zoho closed loop for West of Brickell Homes and can do the same with most CRMs that support offline conversion imports.
Google captures people already searching, while Meta and Instagram create demand for new developments. Most property accounts use both.
Qualifying questions on forms, fast WhatsApp handovers and feeding sales outcomes back into the platforms, so campaigns optimise towards people who view and buy rather than people who just fill in forms.
Yes. Developers usually need launch campaigns for each project, while estate agents need steady valuation and buyer leads by area. The approach differs, but the tracking discipline is the same.
In some markets, yes. In the USA, Meta and Google restrict targeting options for housing ads, so campaigns are built around those limits. In the UK the main rules are accurate pricing and fair claims under the ASA code.
Lead volume usually builds within the first few weeks. Improving lead quality through CRM feedback takes longer, typically two to three months, as the platforms learn which leads become buyers.
You do. Every ad account, pixel and audience is set up in your business's name and you pay the platforms directly. We work through manager access, so everything stays with you if you ever leave.
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