CEO & Co-founder
Ali Raza
Ali Raza is a data-driven paid advertising strategist with more than seven years of experience helping B2B and B2C brands scale through performance marketing. He is a Meta Certified Creative Strategy Professional and Google Ads certified, and has managed over $5M in ad spend across five markets.
He has worked with national and international clients, including The Chocolate Factory under Pentagon Food Group in the UK, and brands featured in Forbes, GEWINNER Magazin and Unternehmer Journal.
Ali doesn't do vanity metrics. His work centres on conversion-led strategies, performance tracking and scalable systems that drive real business results, from leads and sales through to long-term growth. Three examples from his record: Super Storage in the UK, where cost per lead fell from £161 to £47; Insurance4U in Canada, 1,750 leads at $20.45 each; and Japan Electronics, 111,667 leads at PKR 119.
He stays at the front of the industry, writing weekly about AI and marketing for a combined audience of more than 6,000 newsletter subscribers. If something is new, trending or about to change digital marketing, he is probably already testing it.
- Based in Islamabad, Pakistan
- Meta Certified Creative Strategy Professional
- Google Ads certified
- $5M+ managed ad spend across 5 markets
- 7+ years in paid media for B2B and B2C brands
What Ali brings
- End-to-end paid ads strategy across Meta, Google and YouTube
- Full-funnel campaigns, from awareness through to conversion
- Precise tracking: Pixel, GTM, events, UTM and GA4 setup
- Funnel audits and optimisation
- Automation workflows with Zapier, ManyChat, Make.com and iClosed
- Marketing automation with CRMs such as Zoho One, Close.com and Bigin
- Custom strategies for high-ticket lead generation and e-commerce
Certifications
Meta Certified Creative Strategy Professional
Google Ads Search Certified
Founder experience
Ali's work before Digital Genix.
Campaigns Ali ran in-house, at a previous agency or as a freelancer before we started Digital Genix. These brands were not Digital Genix clients.
Agency work
Client results Ali works on today.
The co-founders are hands-on in every Digital Genix client account, every week.
Japan ElectronicsClient111,667Qualified leadsGoogle Ads · Meta Ads · Pakistan (nationwide)Read the case study →
Le Lotus Aesthetic CliniqueClient14,708Leads generatedMeta Ads · TikTok Ads · Snapchat Ads · Pakistan (6 cities)Read the case study →UK Local BusinessName confidentialClient-70%Cost per leadGoogle Ads · United KingdomRead the case study →
Also meet Badar Munir, Director & Co-founder.
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