TikTok Ads

TikTok ads, managed like a performance channel.

Spark Ads, UGC-style creative and full-funnel campaigns that turn TikTok attention into measurable revenue, managed to cost per acquisition rather than views.

Overview

TikTok can deliver some of the cheapest attention in paid media, as long as your creative feels native to the platform. We build TikTok-first creative routines and full-funnel campaigns, with the same tracking and testing discipline we use on Google and Meta.

Our TikTok clients are brands we run short-form paid social for end to end: LIT, whose paid social helped it grow from two branches to five; Rewayat, where year-round campaigns reached 4.9M+ people and delivered a measured 189,100 ad recall lift; and Le Lotus Aesthetic Clinique, whose culture-first short-form creative helped generate 14,708 clinic leads across six cities.

Performance lead Badar Munir has run TikTok alongside Google and Meta for over four years. We manage it to CPA and ROAS like any other channel: Events API tracking, weekly iteration on hook rate and hold rate, and straight reporting on what converts.

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Results on the record

What this service has delivered.

Every row links to the full case study: challenge, strategy and results, straight from the ad account.

Client	Market	Industry	Headline result	Detail
LIT RestaurantClient	Pakistan (Multan & beyond)	Restaurants & F&B	2 → 5 branches during partnership	25.8M+ impressions · 7.15M people reached
Rewayat RestaurantClient	Pakistan (Islamabad & Rawalpindi)	Restaurants & F&B	189,100 ad recall lift	4.9M+ reach · 25.8M+ impressions
Le Lotus Aesthetic CliniqueClient	Pakistan (6 cities)	Aesthetics & Healthcare	14,708 leads generated	PKR 98–461 cost per result

What's included

What we do for you.

Spark Ads

Paid distribution for organic-style posts, from your account or creators', so ads look native.

Creative direction

UGC-style hooks, trends and formats mapped to your funnel and briefed weekly.

Pixel & Events API

Reliable measurement from first view to purchase or lead.

Full-funnel structure

Awareness, consideration and conversion campaigns with clean event tracking.

Testing routine

Weekly iteration driven by hook rate, hold rate and cost per acquisition.

Cross-channel retargeting

TikTok reach feeding your Meta and Google retargeting audiences.

How we work

Brief to breakthrough in four.

Audit

A full account audit, tracking review and a map of your customers and funnel. We learn before we spend.

Strategy

Channel mix, account structure, creative briefs and a live dashboard, ready from day one.

Launch

Test, measure, scale what works and cut what doesn't. Optimised every week.

Scale

New locations, fresh creative and more of the funnel, with clear reporting throughout.

Who runs it

Hands-on founders, not a hand-off.

Your account is built and optimised by co-founders Badar Munir (Director, Google and Microsoft certified, MSc Digital Marketing from the University of Salford) and Ali Raza (co-founder running our Pakistan operations, Meta Certified Creative Strategy Professional). Meet the team →

Your first 30 days

What happens after you say yes.

Days 1–3
Audit and access
We get manager access to your accounts, review every campaign and agree targets for cost per lead or ROAS.
Days 3–7
Tracking fixed first
GA4, Tag Manager, pixels and server-side tracking checked and fixed before any budget is scaled. Included on Growth and above.
Week 2
Rebuilt campaigns live
New structure, audiences and creative tests launched, with your live dashboard switched on.
Weeks 3–4
Optimise and report
Weekly changes to bids, budgets, search terms and creative, then your first report and strategy call.
Day 30
Fit check
No visible improvement? Walk away and keep the audit, tracking and rebuilt campaigns. That is our fit guarantee.

FAQ

TikTok Ads questions, answered.

Still unsure? Book a free audit and we'll answer everything specific to your account.

Is TikTok right for my business?

If your customers are on TikTok and you can produce native-feeling video, usually yes. It suits consumer brands, food, beauty, retail and local services best. Your audit will tell you whether it fits.

Do we need to make TikToks ourselves?

No. We brief and direct UGC-style creative, and you can be as involved in filming as you like. Video edit packs are available as an add-on.

Can TikTok drive sales, not just views?

Yes. With Events API tracking and conversion-optimised campaigns, we manage TikTok to CPA and ROAS like any other channel.

What are Spark Ads?

Spark Ads let you put paid budget behind existing organic TikTok posts, from your own account or a creator's. They keep the likes, comments and profile link, so they tend to feel more trustworthy than standard in-feed ads.

What budget do I need to start on TikTok?

We recommend at least £1,000 a month in ad spend for meaningful testing, then we scale the winners.

How do you measure TikTok results?

We set up the TikTok pixel and Events API, then report cost per result and ROAS alongside your other channels, so you can compare like for like.

How much does it cost?

Lead and sales campaigns start on our Growth package at £1,250 a month for up to two channels. Launch, at £650 a month, covers awareness campaigns on one channel. Above £25,000 a month in ad spend we charge 9% of spend. Ad spend is always separate and paid by you to the platform.

Who owns the ad account and the data?

You do. Every ad account, pixel and audience sits in your business's name and you pay the platform directly. We work through manager or partner access, so if you ever leave, everything stays with you.

Keep exploring

More ways we grow brands.

Google Ads Management Meta Ads (Facebook & Instagram)Snapchat Ads Management YouTube Ads Management LinkedIn Ads Management App Marketing & Growth Paid Social Advertising Performance Marketing & CRO All case studies Pricing

Free · limited spots each week

Get a free ad account audit.

We'll show you exactly where your budget is leaking, and the three fastest fixes. No fluff, no obligation.

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No sales team here. An experienced member of the team reads every enquiry and gets back to you within one working day.