TikTok Ads

TikTok ads with performance-grade discipline.

Spark Ads, UGC-style creative and full-funnel campaigns that convert TikTok attention into measurable revenue — managed to CPA, not views.

Overview

TikTok delivers some of the lowest CPMs in paid media — if your creative feels native. We build TikTok-first creative systems and full-funnel campaigns that turn attention into measurable revenue, applying the same tracking and testing discipline that runs through our Google and Meta accounts.

Our TikTok clients are brands we run short-form social for end to end: LIT, whose paid social system helped it grow from two branches to five on 25.8M+ impressions; Rewayat, where year-round campaigns delivered 4.9M+ reach and a measured 189,100 ad-recall lift; and Le Lotus Aesthetic Clinique, whose culture-first, meme-led short-form creative powered 14,708 clinic leads across six cities.

Performance lead Badar Munir has run TikTok alongside Google and Meta for four years. We manage it to CPA and ROAS like any other channel: Events API tracking, weekly iteration on hook rate and hold rate, and honest reporting on what converts.

Results on the record

What this service has delivered.

Every row links to the full case study — challenge, strategy and results, straight from the ad account.

ClientMarketIndustryHeadline resultDetail
LIT Restaurant Pakistan (Multan & beyond)Restaurants & F&B 2 → 5 branches during partnership 25.8M+ impressions · 7.15M people reached
Rewayat Restaurant Pakistan (Islamabad & Rawalpindi)Restaurants & F&B 189,100 ad recall lift 4.9M+ reach · 25.8M+ impressions
Le Lotus Aesthetic Clinique Pakistan (6 cities)Aesthetics & Healthcare 14,708 leads generated PKR 98–461 cost per result

What's included

What we do for you.

Spark Ads

Amplify organic-style content with paid distribution for native-feeling reach.

Creative direction

UGC-style hooks, trends and formats mapped to your funnel — briefed weekly.

Pixel & Events API

Reliable measurement from first view to purchase.

Full-funnel structure

Awareness, consideration and conversion campaigns with clean event tracking.

Testing cadence

Weekly iteration driven by hook rate, hold rate and CPA.

Cross-channel integration

TikTok reach feeding Meta and Google retargeting pools — one system, not silos.

How we work

Brief to breakthrough in four.

01

Audit

Deep account audit, tracking review, ICP and funnel mapping. We learn before we spend.

02

Strategy

Channel mix, account structure, creative briefs and dashboards. Day-1 ready.

03

Launch

Test, measure, scale winners, kill losers. Weekly optimizations.

04

Scale

Geo-expand, creative refresh and full-funnel layering — with transparent reporting.

Who runs it

Hands-on founders, not a hand-off.

Your account is built and optimized by co-founders Ali Raza (CEO, paid ads specialist) and Badar Munir (Performance Marketing Lead — Google & Microsoft certified, MSc Digital Marketing, University of Salford). Meet the team →

Team members reviewing a campaign plan together

FAQ

Questions, answered straight.

Still unsure? Book a free audit and we'll answer everything specific to your account.

Is TikTok right for my business?

If your audience is under 45, almost certainly. CPMs are among the lowest in paid media when creative feels native — your audit will tell you honestly if it fits.

Do we need to make TikToks ourselves?

No — we brief and direct UGC-style creative; you can be as involved in production as you like.

Can TikTok drive sales, not just views?

Yes. With Events API tracking and conversion-optimized campaigns, we manage TikTok to CPA and ROAS like any other channel.

What budget do I need to start?

Meaningful testing usually starts around $1–2k/month in ad spend; we scale winners from there.

Free — limited spots

Get a free ad account audit.

We'll show you exactly where your budget is leaking — and the three fastest fixes. No fluff, no obligation.