RewayatRestaurants & F&B · Pakistan
3.66M TikTok impressions, and a rooftop video people watched for 12 seconds, for Rewayat
01 · The challenge
Rewayat added TikTok in 2025, built around the same moments as its Meta campaigns: the occasions people eat out for, and new venues opening.
02 · What we did
- 01
The first three campaigns in 2025 were built around Mother's Day, Eid al-Adha and Independence Day, each as its own campaign.
- 02
From November 2025 TikTok ran alongside Meta for the bigger rooftop restaurant at I-8, teased from November and opened in January 2026, and for the Hunza season.
- 03
A sales campaign in December 2025 and a second Independence Day campaign in August 2026.
- 04
The rooftop videos were bought on video views, with a second rooftop campaign alongside, so the number that mattered was how long people stayed.
03 · The results
3,656,451 impressions, 1,038,298 two-second views and 444,769 six-second views across nine campaigns
In 2025, three campaigns reached 1,033,889 people at $0.12–0.18 per thousand and sent 5,129 clicks at $0.03 each
The rooftop video held 41.7% of impressions past six seconds, for 12.1 seconds on average, and had the lowest cost per thousand reached in the 2026 account, at Rs 39.50
The Eid and Mother's Day campaigns bought the cheapest impressions, at $0.06 per thousand, but held only 1.3% and 0.9% past six seconds
04 · From the dashboards
The numbers, where they came from.
Screenshots from our Ads Manager, GA4 and Meta benchmark reports for Rewayat. Click any one to see it full size.
Taken from the live account at the time. Account and campaign names may be shortened and some figures are rounded in the write-up above.
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