Badar Munir

Badar Munir is Director and co-founder of Digital Genix Solutions and a Manchester-based performance marketer with more than five years of hands-on experience across Google Ads, Meta, TikTok and Microsoft Advertising. Over his career he has managed more than £4M in ad spend for restaurants, clinics, real estate, education and e-commerce brands in the UK, Pakistan and the Gulf.

His work runs from scaling a national food brand to a 36.88 return on ad spend, to cutting cost per lead by 75% for a property developer, to running the paid lead generation for an education consultancy across the six countries it operates in. He has sat on the client side of the table too, so he knows what a monthly report needs to answer before anyone asks.

He holds an MSc in Digital Marketing from the University of Salford, and keeps his platform certifications current: Google Ads Search, Display and Video, the Google Digital Marketing and E-commerce Certificate, Microsoft Advertising Certified Professional with Search, Shopping and Native & Display certifications, and HubSpot Academy's Digital Marketing certification.

Badar builds the measurement and account structure behind every Digital Genix client: full-funnel strategy, audience segmentation and GA4 and Google Tag Manager conversion tracking, so decisions are made on data that can be trusted and every pound of spend can be traced to a result.