The challenge
Cheezious, one of Pakistan's fastest-growing food brands, needed Meta campaigns that drove profitable online orders at scale — not just engagement metrics.
What we did
- Purchase-optimized, full-funnel campaign architecture led by co-founder Badar Munir.
- Weekly creative testing across hooks, formats and offers — winners scaled, losers cut.
- Clean pixel and Conversions API signals so the algorithm optimized toward real revenue.
- Continuous budget reallocation toward the highest-ROAS campaigns.