CheeziousRestaurants & F&B · Pakistan (national brand)
36.88 average ROAS on Meta for Cheezious
01 · The challenge
Cheezious, one of Pakistan's fastest-growing food brands, needed Meta campaigns that drove profitable online orders at scale rather than engagement alone.
02 · What Badar did
- 01
Purchase-optimised, full-funnel campaign structure built and run by Badar Munir.
- 02
Weekly creative testing across hooks, formats and offers, scaling winners and cutting the rest.
- 03
Clean pixel and Conversions API signals so the algorithm optimised towards real revenue.
- 04
Budget moved continuously towards the highest-ROAS campaigns.
03 · The results
Average ROAS of 36.88 across campaigns
Cost per website purchase 76% lower than peer averages
Cost per engagement up to 74% lower than industry standards
In a follow-up optimisation phase, average ROAS across campaigns reached 18.57 with top campaigns as high as 46.43 and 40.96
04 · From the dashboards
The numbers, where they came from.
Screenshots from Badar's Ads Manager, GA4 and Meta benchmark reports for Cheezious. Click any one to see it full size.
Taken from the live account at the time. Account and campaign names may be shortened and some figures are rounded in the write-up above.
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