About us

The people behind the numbers.

Digital Genix Solutions is a founder-led performance marketing agency with offices in Slough (UK) and Islamabad (Pakistan). We don't do a bit of everything — we do paid media, and we prove it with data, every single week.

Agency team collaborating around a table during a strategy session

Our story

Built on accounts, not awards decks.

We started where most agencies end: inside the ad accounts. Across e-commerce, clinics, restaurants, real estate, insurance and B2B services, we kept seeing the same thing — budgets scattered across channels with no single source of truth for what was working.

So we built the agency we wished existed: every channel under one roof, every decision made on evidence, and the founders staying hands-on in every account. Today that system runs campaigns across the UK, Europe, USA, Canada, UAE and Pakistan — with sixteen documented case studies to show for it.

$5M+Lifetime ad spend managed
70%Avg. CPA / CPL reduction
6Ad channels mastered
5Markets, 3 continents

Leadership

Run by specialists, not account managers.

Your campaigns are built and optimized by the co-founders — hands on the account, every week.

Ali Raza

CEO & Co-founder

Paid advertising specialist with years of hands-on experience across Google, Meta, TikTok and Snapchat. Ali leads agency strategy, and much of the work in our portfolio — from 111,667 leads for Japan Electronics to a 71% CPL reduction for Super Storage UK — carries his fingerprints. Clients name him personally in their Google reviews.

  • Google, Meta, TikTok & Snapchat Ads specialist
  • Led $5M+ in managed ad spend across 5 markets
  • Rated five stars by clients on Google Reviews

Badar Munir

Co-founder & Performance Marketing Lead

Manchester-based performance marketer with 4+ years delivering measurable results across Google Ads, Meta and TikTok — from scaling a food brand to a 36.88 ROAS to cutting cost per lead by 75% in real estate. Badar builds the performance systems behind every account: full-funnel strategy, audience segmentation and GA4/GTM conversion tracking.

  • MSc Digital Marketing — University of Salford
  • Google Ads Search Professional & Microsoft Advertising Certified Professional
  • 36.88 ROAS · 75% CPL reduction · 300+ leads/month
View full portfolio →

Mission

Make growth predictable.

To engineer advertising systems that convert spend into measurable, repeatable revenue — and to prove it with data every single week.

Vision

The performance partner brands keep.

To be the most trusted paid-media partner across our markets — the team clients stay with because the numbers keep getting better. Pentagon Food Group stayed three years.

Purpose

Replace guesswork with evidence.

To bring precision and transparency to an industry full of noise, so every business we touch knows exactly what its marketing is worth.

★★★★★ on Google

What clients say about us.

“Digital Genix Solutions has been an excellent paid media partner for us. Highly professional, proactive and results-driven — from strategy to execution they consistently deliver and optimize with great attention to detail. The results speak for themselves.”

U Usman Abbasi
Lumino Studios

“The most professional marketing team, led by Ali, which delivers according to requirements — they listen and create innovative content. Highly recommend for any business needing a dedicated, honest marketing team.”

J Jawad Haider
CEO & Founder, Le Lotus Clinique

“Genix Solutions did a great job with our Google Ads. The team was easy to work with, communication was smooth, and we saw real improvement in results. Special thanks to Ali Raza for his support and guidance. Highly recommended.”

W Waseem Abbas
Google Ads client

“We highly recommend Digital Genix Solutions! CEO Mr Ali Raza and his team helped our solar company increase quality leads and improve our online presence.”

Z Zain Israr
Solar company

“Extremely professional. Very creative and very hard working. Aley is highly skilled and works very efficiently with complete sincerity. His work ethics are superb. Highly recommended!”

R Rabia Majid
Afzal Corporation

“Always recommended! A team that consistently delivers and is a genuine pleasure to work with.”

Z Zeeru
Co-founder, Lumino Studios

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