About us

The people behind the numbers.

Digital Genix Solutions is a founder-led performance marketing agency based in Manchester, with a seven-person team across Manchester and Islamabad. We don't do a bit of everything. We do paid media, and we prove it with data, every single week.

Our story

Built on accounts, not awards decks.

We started where most agencies end: inside the ad accounts. Across e-commerce, clinics, restaurants, real estate, insurance and B2B services, we kept seeing the same thing. Budgets were scattered across channels with no single source of truth for what was working.

So we built the agency we wished existed: every paid channel under one roof, every decision made on evidence, and the founders staying hands-on in every account. Today that system runs campaigns across the UK, USA, Canada, the UAE and Pakistan, with sixteen documented case studies to show for it.

Some of those case studies are from before Digital Genix existed, when Badar and Ali were running campaigns in-house, at other agencies and as freelancers. We show them because that experience is what you get on your account, and we label every one so it's clear whose work it was.

Marketing team reviewing campaign performance together at a laptop

£7.7M+Ad spend managed across our founders' careers

70%Avg. CPA / CPL reduction across case studies

6Ad channels mastered

5Markets, 3 continents

Where we work

Five markets, three continents, one system.

How we localise by market →

Leadership

Run by specialists, not account managers.

Your campaigns are built and optimised by the co-founders, hands on the account, every week.

Badar Munir

Director & Co-founder

Manchester-based performance marketer with 5+ years across Google Ads, Meta, TikTok and Microsoft Advertising, and more than £4M in ad spend managed across UK, Pakistani and Gulf accounts. Results on the record include a 36.88 ROAS for a national food brand, a 75% cut in cost per lead in real estate and 300+ leads a month for a property developer. Badar holds an MSc in Digital Marketing from the University of Salford and current Google, Microsoft and HubSpot certifications. He builds the measurement and account structure behind every Digital Genix client: full-funnel strategy, audience segmentation and GA4 and Tag Manager conversion tracking.

MSc Digital Marketing, University of Salford
Google Ads Search, Display & Video certified; Microsoft Advertising Certified Professional; HubSpot certified
5+ years in paid media, £4M+ ad spend managed
36.88 ROAS · 75% CPL reduction · 300+ leads/month

Badar's profile and work →LinkedIn

Ali Raza

Co-founder · Pakistan operations

Data-driven paid advertising strategist with 7+ years helping B2B and B2C brands scale through performance marketing. Ali is a Meta Certified Creative Strategy Professional and Google Ads certified, with over $5M in managed ad spend across five markets. No vanity metrics. His focus is conversion-led strategy, performance tracking and scalable systems that produce leads, sales and long-term growth.

Meta Certified Creative Strategy Professional
Google Ads certified
$5M+ managed ad spend across 5 markets
7+ years in paid media for B2B and B2C brands

Ali's profile and work →

The team

The people on your account.

Strategy, engineering, research, creative and client service, in the same room. This is who does the work behind every report we send.

Zain Awan

AI Engineering Lead

The models, automation and data pipelines that let us optimise faster than any team could manage by hand.

Nimra Naqvi

Marketing Research Lead

The audience, competitor and market work that happens before a single pound or rupee is spent.

Itrat Ajmad

Marketing Analytics Associate

Turns raw campaign data into the insight that decides where the next pound goes.

Junaid Juni

Video Production Lead

Creative built to stop the scroll and convert, not just to look good on a showreel.

Noreen Akbar

Client Success Lead

Makes sure what we promise in a meeting is exactly what shows up in your report.

Certified

Platform-certified, not self-certified.

Our founders hold current certifications from Google, Microsoft, Meta and HubSpot. Badges are issued to individuals, so each one is named.

Google Ads Search CertifiedBadar Munir
Google Ads Display CertifiedBadar Munir
Google Ads Video CertifiedBadar Munir
Google Digital Marketing & E-commerce CertificateBadar Munir
Microsoft Advertising Certified ProfessionalBadar Munir
Microsoft Advertising Search CertificationBadar Munir
Microsoft Advertising Shopping CertificationBadar Munir
Microsoft Advertising Native & Display CertificationBadar Munir
HubSpot Academy Digital Marketing CertifiedBadar Munir
Meta Certified Creative Strategy ProfessionalAli Raza
Google Ads Search CertifiedAli Raza

Mission

Make growth predictable.

To engineer advertising systems that convert spend into measurable, repeatable revenue, and to prove it with data every single week.

Vision

The performance partner brands keep.

To be the most trusted paid-media partner across our markets: the team clients stay with because the numbers keep getting better.

Purpose

Replace guesswork with evidence.

To bring precision and transparency to an industry full of noise, so every business we touch knows exactly what its marketing is worth.

How we hold ourselves to it

What "perfectly" means here.

One discipline

We only run paid ads. No SEO retainers, no web builds, no social posting.

Founder-led

The co-founders build and optimise every account, every week.

Evidence first

Tracking gets fixed before budgets get scaled. Every decision is made on data.

Honest attribution

Every case study is labelled as client work or founder experience, so you know whose results you are looking at.

★★★★★ on Google

What clients say about us.

“Digital Genix Solutions has been an excellent paid media partner for us. Highly professional, proactive and results-driven — from strategy to execution they consistently deliver and optimize with great attention to detail. The results speak for themselves.”

Usman Abbasi
Lumino Studios

“The most professional marketing team, led by Ali, which delivers according to requirements — they listen and create innovative content. Highly recommend for any business needing a dedicated, honest marketing team.”

Jawad Haider
CEO & Founder, Le Lotus Clinique

“Genix Solutions did a great job with our Google Ads. The team was easy to work with, communication was smooth, and we saw real improvement in results. Special thanks to Ali Raza for his support and guidance. Highly recommended.”

Waseem Abbas
Google Ads client

“We highly recommend Digital Genix Solutions! CEO Mr Ali Raza and his team helped our solar company increase quality leads and improve our online presence.”

Zain Israr
Solar company

“Extremely professional. Very creative and very hard working. Aley is highly skilled and works very efficiently with complete sincerity. His work ethics are superb. Highly recommended!”

Rabia Majid
Afzal Corporation

“Always recommended! A team that consistently delivers and is a genuine pleasure to work with.”

Zeeru
Co-founder, Lumino Studios

Instagram

Follow the work as it happens.

Results, teardowns and the occasional behind-the-scenes from the team, on Instagram.

@digitalgenixsolutions →

@digitalgenixsolutionsMeet the team, see the results we post and follow the teardowns. Opens Instagram.Follow →

Free · limited spots each week

Get a free ad account audit.

We'll show you exactly where your budget is leaking, and the three fastest fixes. No fluff, no obligation.

Book a free audit →Chat on WhatsApp

No sales team here. An experienced member of the team reads every enquiry and gets back to you within one working day.