The challenge
Le Lotus runs clinics in six cities, each with different demand, competition and treatment mix. They needed consistent, bookable lead flow per location — not vanity reach — while keeping cost per result efficient in a high-competition aesthetics market.
What we did
- City-segmented Meta campaigns so budget and creative matched each location's demand and treatment priorities.
- Routed enquiries into WhatsApp lead funnels for fast, personal booking conversations.
- Viral, culture-first meme and short-form content to cut through the category's polished sameness.
- Weekly optimization by city and treatment to keep cost per result inside the PKR 98–461 band.