RewayatRestaurants & F&B · Pakistan (Islamabad & Hunza)
A rooftop opening, a breakfast push and a Hi Tea launch for Rewayat
01 · The challenge
Rewayat moved its main branch at I-8 up to a bigger rooftop restaurant in the same building, opening in January 2026. A bigger space only pays off if it fills. Alongside it, breakfast is promoted all year, a Hi Tea buffet launched at I-8, and the Hunza restaurants open for the tourist season.
02 · What we did
- 01
Rooftop: a teaser campaign from 7 November 2025 reached 569,785 people, then the launch campaign went live on the last day of 2025 and reached 761,820, with TikTok running alongside.
- 02
Breakfast: creator content run as ads and optimised for completed views since April 2026, plus a wider breakfast campaign that reached 1,214,595 people at Rs 130.94 per thousand.
- 03
Hi Tea: the launch campaign at the end of September 2026 reached 488,004 people, a creator campaign reached 393,171, and a call campaign brought in 154 calls at Rs 195.17 each.
- 04
Hunza: most diners there are visitors, so the main campaign ran in Pakistan's major cities to reach people planning a trip north, reaching 1,289,171 at Rs 119.61 per thousand.
- 05
Offers and seasons: the 2026 Ramadan buffet reached 1,970,075 people at Rs 54.90 per thousand, and a 20% off lunch offer at I-8 reached 705,679.
03 · The results
The rooftop opened to an audience that had been seeing it for two months, and brought new footfall and higher sales to the main branch
The breakfast creator series delivered 774,520 ThruPlays at Rs 0.50 and reached 1,597,379 people, and breakfast sales went up at the branches
The Hi Tea buffet was another successful launch for I-8, from launch to bookings
The Hunza campaign found its audience in the cities the restaurants' customers travel from
04 · From the dashboards
The numbers, where they came from.
Screenshots from our Ads Manager, GA4 and Meta benchmark reports for Rewayat. Click any one to see it full size.
Taken from the live account at the time. Account and campaign names may be shortened and some figures are rounded in the write-up above.
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