LIT RestaurantRestaurants & F&B · Pakistan (Multan & beyond)
From two branches to five, with 25.8M+ impressions, for LIT
01 · The challenge
LIT, a homegrown fast-food brand, wanted growth on two fronts: expand from its first branches into new cities, then defend top-of-mind recall and footfall in Multan as competition intensified.
02 · What we did
- 01
Year-one growth phase: full-funnel Meta campaigns supporting expansion, as the brand grew from two branches to five.
- 02
Hyper-local geo-fencing around the Multan Bypass and surrounding catchment areas.
- 03
High-frequency awareness and recall campaigns (8.07 average frequency) to own local visibility.
- 04
Video-first, engagement-led creative optimised for recall lift, with seasonal campaigns.
03 · The results
Grew from two branches to five during the engagement
7.15M people reached and 28.65M impressions in the growth year
25.8M+ impressions and 781,865 maximum single-campaign reach in the Multan recall phase
1.22M+ total page engagements, with engagement costs as low as Rs 0.04 per result
Rs 39–113 cost per 1,000 people reached on Rs 626K Meta spend
04 · From the dashboards
The numbers, where they came from.
Screenshots from our Ads Manager, GA4 and Meta benchmark reports for LIT Restaurant. Click any one to see it full size.
Taken from the live account at the time. Account and campaign names may be shortened and some figures are rounded in the write-up above.
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