The challenge
LIT, a homegrown fast-food brand, wanted growth on two fronts: expand from its first branches into new cities, then defend top-of-mind recall and footfall in Multan as competition intensified.
What we did
- Year-one growth phase: full-funnel Meta campaigns supporting expansion — the brand grew from two branches to five during the partnership.
- Hyper-local geo-fencing around the Multan Bypass and surrounding catchment areas.
- High-frequency brand awareness and recall campaigns (8.07 average frequency) to dominate local visibility.
- Video-first, engagement-driven creatives optimized for recall lift, with seasonal moment-based campaigns.