ArsynArchitecture & Interiors · Pakistan (Islamabad & Lahore)
Every call, email, WhatsApp and form enquiry tracked on Arsyn's website
01 · The challenge
Arsyn's lead campaigns use Meta's own forms, but some people who see the ads go to the website instead and call, email, WhatsApp or fill in the contact form. The aim was to record every one of those routes as its own event, in GA4 and in Meta, before the website is used as a destination for paid traffic.
02 · What Badar did
- 01
One Tag Manager container loading GA4 and the Meta Pixel, so new events can be added without touching the WordPress theme.
- 02
A listener for Contact Form 7 that only fires when a submission actually sends, driving both the GA4 generate_lead event and the Meta Lead event.
- 03
Link-click triggers for calls, emails and WhatsApp, firing their own GA4 events and a Meta Contact event.
- 04
A separate trigger on the "Send an enquiry" button, so it's clear how many people started an enquiry and how many finished one.
- 05
Measurement and form IDs kept in variables, so the set-up is easy to read and change.
03 · The results
Google rates the container "Good"
Every enquiry route on the site arrives in GA4 and Meta as a named event
Form submissions are counted only when the form actually sends
04 · From the dashboards
The numbers, where they came from.
Screenshots from Badar's Ads Manager, GA4 and Meta benchmark reports for Arsyn. Click any one to see it full size.
Taken from the live account at the time. Account and campaign names may be shortened and some figures are rounded in the write-up above.
More results
Keep reading the record.
Japan ElectronicsClient111,667Qualified leadsGoogle Ads · Meta Ads · Pakistan (nationwide)Read the case study →
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BoatasticClient · September 2025 to January 2026597WhatsApp enquiries in 30 daysMeta Ads · Google Ads · UAE (Dubai)Read the case study →Free · limited spots each week
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