Construction · Contracting · Bahrain
191 WhatsApp enquiries for a contractor in Bahrain, from $3.23 each
01 · The challenge
Al-Rehman Contracting is a contracting company in Bahrain. It wanted enquiries from people with a job to quote for, and a WhatsApp chat is the shortest route from an ad to a quote, so every campaign was built to start a conversation.
02 · What Badar did
- 01
All five campaigns optimised for messaging conversations.
- 02
The engagement campaign the account started with, at $7.04 a conversation, was replaced with lead campaigns aimed at starting conversations directly.
- 03
New campaigns went out in December 2024 and twice in February 2025, so the creative and offer stayed current.
03 · The results
191 WhatsApp conversations across five campaigns
The main lead campaign brought 113 conversations at $5.09 each
The February leads campaign was the cheapest at $3.23 a conversation, 54% below the engagement campaign and 24% below December
The client reported a high closing ratio on the conversations
04 · From the dashboards
The numbers, where they came from.
Screenshots from Badar's Ads Manager, GA4 and Meta benchmark reports for Al-Rehman Contracting. Click any one to see it full size.
Taken from the live account at the time. Account and campaign names may be shortened and some figures are rounded in the write-up above.
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