The challenge
Savour Foods, one of Pakistan's best-known food brands, wanted to deepen engagement and brand recall across its three home cities during high-attention seasonal windows.
What we did
- Engagement ad variations — polls, video and interactive formats — tested continuously.
- ThruPlay-optimized video campaigns for efficient completed views.
- Seasonal campaigns around Ramadan, PSL and New Year moments.
- Hyper-local targeting by city and neighbourhood.