Restaurants & F&B · Pakistan (Islamabad, Rawalpindi, Lahore)

Stronger brand engagement and recall for Savour Foods

Meta Ads
Founder experienceDelivered by Badar Munir while working in-house at a creative agency, before he co-founded Digital Genix Solutions. Savour Foods was not a Digital Genix client.
3Cities
4Seasonal moments a year

01 · The challenge

Savour Foods, one of Pakistan's best-known food brands, wanted to deepen engagement and brand recall across its three home cities during high-attention seasonal windows.

02 · What Badar did

  1. 01

    Engagement ad variations, including polls, video and interactive formats, tested continuously.

  2. 02

    ThruPlay-optimised video campaigns for efficient completed views.

  3. 03

    Seasonal campaigns around Ramadan, PSL and New Year.

  4. 04

    Hyper-local targeting by city and neighbourhood.

03 · The results

Low cost per result across engagement campaigns (client-verified)

Stronger brand recall across Islamabad, Rawalpindi and Lahore

A repeatable seasonal playbook for high-attention moments

04 · From the dashboards

The numbers, where they came from.

Screenshots from Badar's Ads Manager, GA4 and Meta benchmark reports for Savour Foods. Click any one to see it full size.

Campaign summary: 6M people reached, 16.6M impressions, cost per engagement from Rs 0.08
Campaign summary: 6M people reached, 16.6M impressions, cost per engagement from Rs 0.08

Taken from the live account at the time. Account and campaign names may be shortened and some figures are rounded in the write-up above.

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