Tiger BiteRestaurants & F&B · UK (Burton upon Trent & Hazel Grove)
Two UK branch launches, Burton and Hazel Grove, from £0.13 per engagement, for Tiger Bite
01 · The challenge
Tiger Bite was opening a new branch in Burton upon Trent and wanted the town to know about it before the doors opened. One month, one objective: a local audience that recognised the name on launch day.
02 · What Badar did
- 01
Three campaigns together: awareness in the local area, engagement on the launch content, and page growth so the followers would be there for the offers that followed.
- 02
Creative and messaging tailored to the town.
- 03
Performance checked daily, so budget stayed on the ads that were working.
- 04
The same playbook used again for the branch in Hazel Grove, Stockport.
03 · The results
118,463 people reached, 2,817 post engagements at £0.13 each and 272 new page followers at £1.01 each, all in one month before the Burton branch opened
The owners said Burton was one of their biggest openings, with a response they had never had to a launch before on any branch
Hazel Grove: a promotion campaign reached 52,898 local people at £1.46 per thousand
Burton: a Black Friday deal reached 37,483 people at £1.69 per thousand, and the pre-launch Instagram campaign reached 65,446 at £2.39 per thousand
04 · From the dashboards
The numbers, where they came from.
Screenshots from Badar's Ads Manager, GA4 and Meta benchmark reports for Tiger Bite. Click any one to see it full size.
Taken from the live account at the time. Account and campaign names may be shortened and some figures are rounded in the write-up above.
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