CheeziousRestaurants & F&B · Pakistan (national brand)
GA4, Tag Manager and the Meta Pixel set up from scratch for Cheezious
01 · The challenge
Meta was running only awareness and engagement for Cheezious, and nothing on the site could have measured a sale: no GA4 property, no Tag Manager container and no properly configured Meta Pixel. Orders happened, but nobody could tie them to an ad.
02 · What Badar did
- 01
One Google Tag Manager container on the site, so every later tag could be added without touching the code.
- 02
GA4 configured for an ordering site, with add to cart, begin checkout and purchase events.
- 03
Meta Pixel standard events fired through Tag Manager, purchase set as the priority event, and tested order by order in Events Manager before any sales campaign went live.
- 04
With purchases recorded, the account's first sales campaigns went live and the monthly budget was scaled as they returned.
03 · The results
From no tracking to three tools working together, and every campaign measured on revenue
The sales campaigns it measured averaged a 36.88 ROAS, with the strongest at 46.43
On the best ad sets, cost per purchase came in 76% below Meta's peer benchmark
04 · From the dashboards
The numbers, where they came from.
Screenshots from Badar's Ads Manager, GA4 and Meta benchmark reports for Cheezious. Click any one to see it full size.
Taken from the live account at the time. Account and campaign names may be shortened and some figures are rounded in the write-up above.
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