Restaurants & F&B · Pakistan (Islamabad & Rawalpindi) · Meta Ads · TikTok Ads

4.9M+ reach, 189K ad-recall lift and 1,706 catering leads for Rewayat

189,100 Ad recall lift · 4.9M+ reach · 25.8M+ impressions

The challenge

Rewayat, a well-established desi dine-in restaurant, needed consistent year-round brand awareness in a crowded category, support for delivery orders alongside dine-in positioning — and a lead engine for its events & catering arm.

What we did

  • Brand awareness and ad-recall campaigns running consistently across the year with branch-wise targeting and frequency optimization.
  • Seasonal storytelling — Ramadan, Valentine's, launches — with creative-led execution.
  • Engagement and messaging campaigns supporting menu discovery and delivery.
  • WhatsApp message-conversion campaigns for the catering arm.

The results

4.9M+ reach across Islamabad & Rawalpindi and 25.8M+ impressions in the year

189,100 ad recall lift achieved on PKR 568,307 annual Meta spend

1.6M+ page engagements and 17,998 link clicks

Earlier growth year: 6M+ unique users reached, 22.5M impressions, 4.1M interactions; branch launch reached 1M+ users with 404,366 engagements at Rs 0.74 each

Catering: 1,706 leads at Rs 251.41 average cost per result from 251,585 users reached

Free — limited spots

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