Rewayat RestaurantRestaurants & F&B · Pakistan (Islamabad & Rawalpindi)
4.9M+ reach, 189K ad-recall lift and 1,706 catering leads for Rewayat
01 · The challenge
Rewayat, a well-established desi dine-in restaurant, needed year-round brand awareness in a crowded category, support for delivery orders alongside dine-in, and a steady source of leads for its events and catering arm.
02 · What we did
- 01
Awareness and ad recall campaigns running all year, with branch-by-branch targeting and frequency control.
- 02
Seasonal storytelling around Ramadan, Valentine's Day and launches, led by creative.
- 03
Engagement and messaging campaigns supporting menu discovery and delivery.
- 04
WhatsApp message campaigns for the catering arm.
03 · The results
4.9M+ reach across Islamabad & Rawalpindi and 25.8M+ impressions in the year
189,100 ad recall lift achieved on PKR 568,307 annual Meta spend
1.6M+ page engagements and 17,998 link clicks
Earlier growth year: 6M+ unique users reached, 22.5M impressions, 4.1M interactions; branch launch reached 1M+ users with 404,366 engagements at Rs 0.74 each
Catering: 1,706 leads at Rs 251.41 average cost per result from 251,585 users reached
04 · From the dashboards
The numbers, where they came from.
Screenshots from our Ads Manager, GA4 and Meta benchmark reports for Rewayat Restaurant. Click any one to see it full size.
Taken from the live account at the time. Account and campaign names may be shortened and some figures are rounded in the write-up above.
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