LandLife PropertiesReal Estate · Pakistan (Islamabad)
2,422 qualified leads and CPL down 70–75% for LandLife Properties
01 · The challenge
LandLife Properties was paying far too much per lead in a competitive real estate market, and lead quality was inconsistent.
02 · What Badar did
- 01
Rebuilt Meta lead campaigns around tighter audience segmentation and localised creative.
- 02
Set up a lead-quality feedback loop with the sales team so campaigns optimised towards buyers, not browsers.
- 03
Continuous form and offer testing to filter for quality before leads reached sales.
- 04
Paired paid campaigns with an organic content engine on Facebook and Instagram.
03 · The results
2,422 high-quality leads over three months (PKR 812,411 total spend)
715 leads in the most recent month at PKR 305.05 cost per result
Cost per result down 70–75% against the previous baseline, and 60–65% below industry competitors
Over 300 quality leads a month contributed to a 16% increase in sales
Organic alongside paid: Facebook reach up 94% to 569.4K, link clicks up 504% to 21.8K and Instagram reach up 507% to 90.9K in one month
04 · From the dashboards
The numbers, where they came from.
Screenshots from Badar's Ads Manager, GA4 and Meta benchmark reports for LandLife Properties. Click any one to see it full size.
Taken from the live account at the time. Account and campaign names may be shortened and some figures are rounded in the write-up above.
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