Real Estate · Pakistan (Islamabad) · Meta Ads

2,422 qualified leads and CPL down 70–75% for LandLife Properties

2,422 Leads in 3 months · Cost per result down 70–75%

The challenge

LandLife Properties was paying far too much per lead in a fiercely competitive real-estate market — and lead quality was inconsistent.

Rebuilt Meta lead campaigns around tighter audience segmentation and localized creative.
Introduced a lead-quality feedback loop with the sales team so campaigns optimized toward buyers, not browsers.
Continuous form and offer testing to filter quality upstream.
Paired paid with an organic content engine on Facebook and Instagram.

2,422 high-quality leads over three months (PKR 812,411 total spend)

715 leads in the most recent month at PKR 305.05 cost per result

Cost per result down 70–75% versus the previous baseline — and 60–65% below industry competitors

Over 300 quality leads per month contributed to a 16% increase in sales

Organic alongside paid: Facebook reach up 94% to 569.4K, link clicks up 504% to 21.8K, Instagram reach up 507% to 90.9K in one month

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