33,500% conversion lift over a 3-year partnership with Pentagon Food Group

The challenge

Pentagon Food Group wanted durable, compounding growth — not a short paid spike. The brief: build an organic social presence that drove real business outcomes across a multi-brand FMCG portfolio.

What we did

• Content-led organic social strategy mapped to the group's brands and audiences.
• A consistent publishing and engagement system sustained over three years.
• Performance data used to double down on the formats and topics that converted.
• Organic content aligned with wider funnel goals so reach turned into action.