Pentagon Food GroupB2B FMCG / Foodservice · United Kingdom
33,500% conversion lift over a 3-year partnership with Pentagon Food Group
01 · The challenge
Pentagon Food Group wanted durable, compounding growth rather than a short spike. The brief was to build a social presence that drove real business outcomes across a multi-brand food portfolio.
02 · What Ali did
- 01
Content-led organic social strategy mapped to the group's brands and audiences.
- 02
A consistent publishing and engagement system sustained over three years.
- 03
Performance data used to double down on the formats and topics that converted.
- 04
Organic content aligned with wider funnel goals so reach turned into action.
03 · The results
33,500% lift in conversions over the engagement
412% growth in audience and users
A three-year partnership built on steady, compounding growth
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