LITRestaurants & F&B · Pakistan (Islamabad)
585 direction requests and 70 calls from Google Ads for LIT
01 · The challenge
In early 2025 we tested Google for LIT, a fast-food chain, with one question: would it send people to the branches, rather than just show the brand to them?
02 · What we did
- 01
Two Smart campaigns on Google Search and Maps, one for LIT generally and one for the newer i8 branch in Islamabad.
- 02
Both counted the actions that matter for a restaurant: requests for directions and calls from the ad.
- 03
A small efficient-reach YouTube campaign ran alongside as a first test of video for the brand.
03 · The results
656 actions from the two Smart campaigns: 585 direction requests, 70 calls and one form submission
The main campaign came in at Rs 33.15 per action, with a 19.15% conversion rate
The i8 branch campaign came in at Rs 15.99 per action, with 48.6% of clicks turning into a call or a direction request
YouTube delivered 29,239 views at Rs 0.64 and 218,407 impressions
04 · From the dashboards
The numbers, where they came from.
Screenshots from our Ads Manager, GA4 and Meta benchmark reports for LIT. Click any one to see it full size.
Taken from the live account at the time. Account and campaign names may be shortened and some figures are rounded in the write-up above.
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