The challenge
AIG Corporate Services competes in the UAE's most saturated and expensive paid-search vertical. They needed qualified business enquiries at a cost that made the channel genuinely profitable — not just visible.
What we did
- Restructured Google Ads around tightly-themed, intent-based Search campaigns to maximize Quality Score and relevance.
- Built conversion-focused landing experiences aligned to each service query.
- Set up precise conversion tracking optimizing toward qualified enquiries, not raw clicks.
- Continuous bid, keyword and negative-list refinement to defend cost per conversion.