Professional Services · B2B · UAE
380 leads at AED 21 in the UAE's most competitive PPC market
01 · The challenge
AIG Corporate Services competes in one of the UAE's most saturated and expensive paid search categories. They needed qualified business enquiries at a cost that made the channel profitable, not just visible.
02 · What we did
- 01
Restructured Google Ads around tightly-themed, intent-based Search campaigns to maximise Quality Score and relevance.
- 02
Built conversion-focused landing experiences aligned to each service query.
- 03
Set up precise conversion tracking optimising towards qualified enquiries, not raw clicks.
- 04
Continuous bid, keyword and negative-list refinement to defend cost per conversion.
03 · The results
380 qualified leads delivered
AED 21 cost per conversion in a notoriously expensive market
5.73% conversion rate from a disciplined Search structure
A profitable, scalable B2B lead channel
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