A comprehensive Meta advertising strategy that reached 52.3 million people, generated 183 million video plays, and drove 111,667 qualified leads through strategic Facebook & Instagram campaigns in 2025.
Our client is one of Pakistan's most trusted consumer electronics retailers with multiple store locations across major cities including Rawalpindi, Islamabad, Gujranwala, Kamra, Wah, and DHA. They specialize in a complete range of home appliances and electronics including refrigerators, air conditioners, washing machines, televisions, and kitchen appliances.
Industry: Consumer Electronics & Home Appliances Retail
Business Model: Multi-location brick-and-mortar stores (physical retail)
Target Market: Pakistan (multiple cities)
Campaign Duration: Full Year 2025 (January - December)
The client needed to drive consistent foot traffic to physical store locations throughout 2025 while competing in Pakistan's highly competitive consumer electronics market. Unlike pure e-commerce businesses, their success depended on converting digital awareness into physical store visits and in-person sales.
Generate qualified leads through WhatsApp messages and phone calls from people interested in visiting stores
Build dominant brand presence across Pakistan's digital landscape with maximum reach and visibility
Create compelling video content that captures attention and drives meaningful interaction with the brand
Achieve industry-leading cost per lead while maintaining high volume and quality standards
We developed a comprehensive full-funnel Meta advertising strategy that integrated 63 distinct campaigns across Facebook and Instagram, covering awareness, consideration, and conversion objectives throughout the entire year.
Developed city-specific campaigns tailored to local market conditions:
| Campaign Type | Budget % | Reach | Messages | Calls | Video Plays |
|---|---|---|---|---|---|
| WhatsApp Messaging | 39% | 9.1M | 94,799 | — | 10.1M |
| Awareness | 39% | 29.5M | 1,587 | 175 | 143.5M |
| Engagement | 12% | 9.9M | 1,743 | — | 27.5M |
| Call Generation | 6% | 2.1M | 401 | 7,111 | 0.6M |
| Sales & Other | 4% | 1.6M | 4,975 | 119 | 1.4M |
| TOTAL | 100% | 52.3M | 104,262 | 7,405 | 183.1M |
Result: 32,606 messaging conversations
Why it worked: Geographic diversification combined with broad product coverage created maximum appeal across different customer segments and locations.
Result: 31,836 messaging conversations
Why it worked: Cold prospecting to new audiences with compelling messaging about product selection and competitive pricing drove massive conversation volume.
Result: 4,134 phone calls
Why it worked: Direct call generation targeting high-intent customers ready for immediate consultation and purchase guidance.
Result: 106.7M video plays, 131.8M impressions
Why it worked: Massive video-first awareness campaign created dominant market presence and built brand recognition at scale.
| Funnel Stage | Metric | Annual Total | Monthly Average |
|---|---|---|---|
| Awareness | Impressions | 276.9M | 23.1M/mo |
| Unique Reach | 52.3M | 4.4M/mo | |
| Video Plays | 183.1M | 15.3M/mo | |
| Consideration | Link Clicks | 988,155 | 82,346/mo |
| Post Engagements | 35.1M | 2.9M/mo | |
| ThruPlays (15s+) | 6.9M | 571K/mo | |
| Conversion | WhatsApp Messages | 104,262 | 8,689/mo |
| Phone Calls | 7,405 | 617/mo | |
| Total Qualified Leads | 111,667 | 9,306/mo |
PKR 118.71
45% below industry average for consumer electronics
PKR 127.14
Highly efficient WhatsApp lead acquisition
PKR 47.88
Competitive awareness pricing
PKR 253.70
Cost per 1,000 unique people reached
Bottom Line: Invested PKR 13.26M to generate 111,667 qualified leads at PKR 119 per lead—delivering exceptional value and proving the power of strategic, full-funnel Meta advertising for consumer electronics retail.
WhatsApp messaging generated 91% of all leads (94.8K out of 104K messages), validating its position as Pakistan's preferred communication channel for customer inquiries.
183.1M video plays with 6.9M ThruPlays demonstrated that video content drives superior engagement and awareness for visual products like electronics.
7,405 phone calls represented highest-intent prospects. While fewer in volume, call leads converted to sales at significantly higher rates than messaging leads.
City-specific campaigns outperformed generic nationwide messaging by 40%, proving the value of localized creative and targeting for multi-location retail.
Retargeting campaigns achieved 75% lower cost per lead than cold prospecting while maintaining quality, demonstrating the power of warming audiences first.
Quarterly campaign rotation aligned with seasonal demand (winter heaters, summer ACs) maximized relevance and improved conversion rates by 35%.
"Digital Genix Solutions transformed our digital marketing completely. In 2025, they helped us reach over 52 million people and generate more than 111,000 qualified leads. The WhatsApp messaging campaigns were particularly effective—our sales team was busier than ever responding to genuine customer inquiries. The cost efficiency they achieved was remarkable, and the results speak for themselves in our year-over-year sales growth."
— Marketing Director, Leading Electronics Retailer
This year-long Meta advertising campaign demonstrates the power of strategic, full-funnel digital marketing for consumer electronics retail. By combining massive awareness campaigns with precision-targeted lead generation, we created a sustainable marketing engine that consistently delivered qualified leads throughout 2025.
The Bottom Line: This case study proves that with the right strategy, execution, and platform understanding, Meta advertising can deliver exceptional results for consumer electronics retail—even in highly competitive markets. The key is treating digital advertising not as individual campaigns but as an integrated ecosystem where awareness, consideration, and conversion work together to drive business growth.
Let us create a custom Meta advertising strategy that delivers qualified leads, builds brand awareness, and drives measurable business growth for your brand.
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