Free tool · Research

Ad library search.

Type a brand or keyword, pick a country, and open its live ads on every platform's official library.

Runs in your browser. Nothing is uploaded or stored.

Brand name or keyword Meta, TikTok and LinkedIn search on thisBrand website Google only lists ads by advertiser, so it needs the domainCountry

Each button opens that platform's own library in a new tab with your search already filled in. Meta, Google and LinkedIn need no account. TikTok's Creative Center shows results only once you log in to a free TikTok for Business account.

What each library shows

The Meta Ad Library is the most useful: every active ad with its start date, formats and placements. Sort by longest running to find proven creative. The Google Ads Transparency Center lists Search, YouTube, Display and Shopping ads by advertiser, with a date range. TikTok's Creative Center ranks top ads by region with click-through and view rates. The TikTok Ad Library is the official archive for the EU, UK and Switzerland. LinkedIn's Ad Library covers every ad since June 2023.

A 15-minute competitor check

Search three competitors on Meta. Note which ads have run for more than 60 days, what offer they lead with and whether they use video, static or carousel. Repeat on Google for their search ads and the keywords they are bidding on. That is enough to brief your first round of creative. We do this at the start of every account we take on.

FAQ

Ad library search: questions answered.

What is the Meta Ad Library?

Meta's public archive of every ad currently running on Facebook, Instagram, Messenger and the Audience Network, searchable by advertiser name or keyword. Anyone can use it without logging in.

Can I see a competitor's ads in Pakistan?

Yes. Choose Pakistan as the country and search the brand name. The Meta Ad Library shows ads targeted at Pakistani audiences. Google's Transparency Center works for Pakistan too, but TikTok's official library only covers the EU, UK and Switzerland.

Can I see how much a competitor spends?

Not for normal commercial ads. Meta and Google only publish spend and reach for political and issue ads. For other ads you can see creative, start dates, formats and which platforms they run on.

Does the TikTok Creative Center need a login?

You can see the first few top ads without one. Log in with a free TikTok for Business account for the full list and filters.

How do I find a brand's Facebook page ID?

Search the brand name in the Ad Library and click through to the page. The page ID is in the URL of its ads. Searching by name is enough for most brands.

Why can't this tool show the ads here on the page?

The platforms' official APIs don't return UK or Pakistani commercial ads, only EU and political ones. Linking you to the official libraries is the honest option and keeps the tool free.

How do I use competitor ads properly?

Look for ads that have been running longest, because those are the ones that work. Note the hooks, offers and formats, then write your own version. Copying creative outright is a quick way to a trademark complaint.

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