Free tool · Specs

Ad specs cheat sheet.

Image and video sizes, ratios and text limits for every platform we run ads on. Last checked 30 September 2026.

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Platforms change their specs without warning. Each figure links to the page it came from. Meta's help pages block automated reading, so Meta figures are from guides that quote Meta and should be confirmed in Ads Manager before a big launch.

Responsive search ads Source ↗

Field	Spec
Headlines	30 characters each, up to 15At least 3 required
Descriptions	90 characters each, up to 4At least 2 required
Display path	15 characters each, 2 fields
Double-width characters	Chinese, Japanese and Korean count as 2

Assets Source ↗

Field	Spec
Sitelink text	25 charactersDescription lines 35 characters each (secondary source)
Callouts	25 charactersSource: Google callouts help page

Performance Max Source ↗

Field	Spec
Headlines	30 characters, 3 to 15At least one must be 15 characters or fewer
Long headlines	90 characters, 1 to 5
Descriptions	90 characters, 2 to 5
Business name	25 characters
Images	1.91:1 (1200×628), 1:1 (1200×1200), 4:5 (960×1200)Logo 1:1 (1200×1200)

Demand Gen and YouTube video Source ↗

Field	Spec
Headline	40 charactersUsed in skippable in-stream
Long headline	90 charactersUsed in-feed
Description	90 characters
Video	16:9 (1920×1080), 9:16 (1080×1920), 1:1 (1080×1080), 4:5 (1080×1350)At least 5 seconds; under 10 seconds won't serve in-stream

Text Source ↗

Field	Spec
Primary text	About 125 characters before "See more"Longer text is allowed but truncated in Feed
Headline	About 40 characters recommendedAround 27 show in Facebook Feed
Description	About 25 characters recommendedOnly shows on some placements

Image and video Source ↗

Field	Spec
Feed	1:1 (1080×1080) or 4:5 (1080×1350)4:5 takes more screen on mobile
Stories and Reels	9:16 (1080×1920)
Reels and Stories safe zone	Keep the top 14% and bottom 35% clear, plus 6% on each sideAbout 270px top, 670px bottom and 65px each side at 1080×1920

Facebook page sizes (organic) Source ↗

Field	Spec
Cover photo	820×312 desktop, 640×360 mobileKeep key elements in the centre
Profile picture	170×170 shown, upload square at 1:1
Feed image	1200×630 landscape or 1080×1080 square

In-feed ads Source ↗

Field	Spec
Ad text	Up to 100 charactersKeep within 100 to avoid "See more"
Display name	Up to 20 characters
Video	9:16 (540×960 or larger), 16:9 (960×540) or 1:1 (640×640)5 to 60 seconds, 500 MB max
Safe zone	Keep about 130px top, 484px bottom, 44px left and 140px right clear at 1080×1920TikTok says the zone shrinks as the caption gets longer

Single image ads Source ↗

Field	Spec
Introductory text	150 characters before truncation
Headline	70 characters before truncation
Image	1.91:1 (1200×628), 1:1 (1200×1200) or vertical 1:1.91 (628×1200)JPG or PNG, 5 MB max

Single image or video Source ↗

Field	Spec
Brand name	25 characters
Headline	34 characters
Creative	9:16, 1080×1920Video 3 to 180 seconds
Safe zone	Keep 150px clear at the top and bottomFrom Snap's spec sheet

Field	Spec
Video	9:16, 1080×1920
Safe zone	Google publishes PNG templates rather than figuresKeep the bottom quarter and right edge clear as a rule of thumb

Three files cover almost everything

A 1080×1350 (4:5) image or video for feeds, a 1080×1920 (9:16) version for Stories, Reels, TikTok and Shorts, and a 1200×628 (1.91:1) landscape for Google and LinkedIn. Design the 9:16 version inside the safe zones and the other two are crops of it.

Text that fits

Write to the shortest limit first. A headline that works in 27 characters for Facebook Feed also works as a 30-character Google headline and inside TikTok's 100-character ad text. The ad copy checker counts all three as you type.

FAQ

Ad specs cheat sheet: questions answered.

What size should a Facebook ad be?

For Feed, 1080×1080 (1:1) or 1080×1350 (4:5). For Stories and Reels, 1080×1920 (9:16). Upload the 4:5 and 9:16 versions and Meta will use the right one per placement.

What are the TikTok ad specs?

Vertical 9:16 video at 1080×1920 (minimum 540×960), 5 to 60 seconds, up to 500 MB, with ad text up to 100 characters and a display name up to 20.

What are the Google Ads image sizes?

For Performance Max and Display: landscape 1200×628 (1.91:1), square 1200×1200 (1:1) and portrait 960×1200 (4:5), plus a 1200×1200 logo.

What is the Facebook cover photo size?

820×312 pixels on desktop and 640×360 on mobile. Keep logos and text in the centre so neither crop cuts them off.

How often do these specs change?

Several times a year across the platforms. We check every figure against the official help pages each quarter and show the date at the top of the page.

Where do the figures come from?

Each group links to the page it was taken from. Google, TikTok, LinkedIn and Snapchat figures are from their own help centres. Meta blocks automated reading of its help pages, so those figures come from guides that quote Meta and are marked as such.

Can I get this as a template?

The safe zone checker downloads transparent 1080×1920 templates for every vertical placement. For sizes, the table is the template: design at the pixel sizes listed and export at 2x for retina screens.

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