The zones we use, and where they come from
| Placement | Size | Top | Bottom | Left | Right | Source |
|---|---|---|---|---|---|---|
| TikTok in-feed | 1080×1920 | 240px | 660px | 120px | 120px, plus a 180px rail from 840px down | Measured from the Feed.png template in TikTok's in-feed ads help |
| Instagram Reels, Instagram Stories, Facebook Reels | 1080×1920 | 269px (14%) | 672px (35%) | 65px (6%) | 65px (6%) | Meta Ads Guide: "leave at least 14% of the top, 35% of the bottom and 6% on each side" |
| YouTube Shorts (vertical) | 1080×1920 | 288px | 672px | 48px | 192px | Google Ads Help, video ad specs |
| YouTube in-stream (16:9) | 1920×1080 | 38px (183px in the top-left corner) | 387px | 38px | 162px (133px down across the top-right corner) | Same Google Ads Help page |
| Snapchat (Stories, Spotlight, Commercials) | 1080×1920 | 192px | 672px | 65px | 65px | Snap says its zones follow the industry standard and shows them in Ads Manager's Safe Zone toggle, but publishes no pixel figures; these are the commonly measured values. Check the toggle before you ship. |
| Safe everywhere | 1080×1920 | 288px | 672px | 120px | 192px, plus TikTok's rail | The tightest of all the 9:16 zones combined |
Checked on 7 October 2026. Platforms move their interfaces around, so treat the zones as guidance and keep the important parts well inside them. Ads with long captions, shop tags or extra formats lose more of the frame than the standard template shows.
One creative for every placement
Pick "Safe everywhere" and design to that box. In practice the middle 55% of the frame holds everything that matters: the hook text near the top of the box, the product or face in the centre and the offer or call to action just above the bottom edge. Background video fills the rest, so nothing important is lost when an app covers it.